Paid advertising campaign rolls out to promote the MAHA agenda

When Mike Taylor banned the dangerous E. coli O157 pathogen from beef, when Congress enacted reforms with the Food Safety Modernization Act of 2011, or when the FDA reorganized its food safety program to make it more effective, the public did not hear about it through paid advertising. 

Public health’s progress in food safety isn’t usually the subject of ad campaigns. Usually, it’s good enough for science journals and professional conferences, but that’s about it. 

But in a sign of the changing times, a 501(c)(4) organization known as MAHA Action, Inc., has taken to cable television, digital platforms, and social media in the Washington D.C. area and nationwide to support the  Make America Healthy Again agenda of  President Donald Trump and Health and Human Services Secretary Robert F. Kennedy Jr.

The advertising buy spans July 22 to Aug. 12.

“President Trump and Secretary Kennedy have shown incredible courage in taking on powerful interests and putting the health of American families first,” said Tony Lyons, President of MAHA Action. “This is our way of saying thank you for their leadership and ensuring Congress knows that millions of MAHA moms and advocates are behind these critical reforms. 

“Make no mistake, this is a revolution that will change the face of public health policy. Americans are demanding radical transparency and a gold-standard approach to science, Lyons added. “MAHA Action will amplify the voices demanding an end to the corruption that has led to the chronic disease epidemic, to an existential health crisis.”

“It should not be acceptable to anyone that we spend nearly three times what any other country spends on health care and still have the sickest children on earth,” Lyons continued. “President Trump and Secretary Kennedy have made it crystal clear that this cannot and will not continue.” 

The media campaign highlights the early wins of the MAHA agenda, including several food companies voluntarily eliminating synthetic dyes from foods, closing the GRAS (Generally Recognized as Safe) loophole that has allowed dangerous additives into the food supply, plans to reform nutrition guidelines based on science rather than industry influence, and refocusing federal health agencies on chronic disease. 

Already, large food companies like Kellogg, Kraft Heinz, General Mills, Nestlé, Coca-Cola, Skittles, and others have committed to phasing out unhealthy dyes and other products to make the food and drinks they provide safer.  

The campaign specifically recognizes the leadership of key administration figures, including Secretary Kennedy and officials from the FDA, NIH, CDC, and CMS, who have championed incorporating “gold standard science” into America’s approach to nutrition and food safety. 

In May 2025, the White House released its first MAHA Commission report, which found startling data on the chronic conditions American children are suffering from, including:

• More than 1 in 5 children over 6 years old are obese in the United States. This is a more than 270 percent increase compared to the 1970s
• 1 in 4 teens is prediabetic, having more than doubled over the past 20 years
• Childhood cancer incidence has risen by nearly 40 percent since 1975
• Autism spectrum disorder impacts 1 in 31 children by age 8
• Teenage depression rates nearly doubled from 2009 to 2019, and more than 1 in 4 teenage girls in 2022 reported a major depressive episode in the past year
• Three million high school students seriously considered suicide in 2023
• Between 1997 and 2018, childhood food allergy prevalence rose 88 percent. 

MAHA Action has garnered grassroots support from parents, doctors, health advocates, and communities across the political spectrum, united in their desire to reverse America’s chronic disease epidemic.

The campaign leads up to and culminates on the date of the highly anticipated launch of the White House MAHA Commission’s “Make Our Children Healthy Again” Strategy, scheduled for August 2025. Here’s what airing:

A New Day in America | Put Health First with MAHA Action

https://www.youtube.com/watch?v=0OwC6ly0Cbg

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Source: https://www.foodsafetynews.com/2025/07/paid-advertising-campaign-rolls-out-to-promote-the-maha-agenda/