The Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services
The Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services written by John Jantsch read more at Duct Tape Marketing
The fractional CMO model offers high-level marketing strategy without the cost of a full-time hire. This guide compares training options and helps you choose the right path.
A fractional CMO is a part-time strategic marketing executive. Businesses benefit from cost-effective leadership; consultants enjoy flexibility and high-value roles.
“A fractional CMO is a part-time marketing executive hired by businesses to lead strategy without the full-time cost.” – Casey Stanton, CMOx
Offers the Strategy First Leadership Accelerator with a focus on positioning consultants as strategic advisors.
CMOx
Provides a system for acquisition and implementation with a focus on tactical execution and audits.
DigitalMarketer
Delivers digital execution frameworks and the Customer Value Journey for client engagement and conversion.
| Provider | Framework | Client Path | Ideal For | Investment | Community |
|---|---|---|---|---|---|
| Duct Tape Marketing | Strategy First | Strategy → Retainer | Strategic Consultants | $9,000+ |  400+ Consultants |
| CMOx | Functional Marketing | Audit → Tactical Plan | Implementation Experts | $10,000 | Facebook Group |
| DigitalMarketer | Customer Value Journey | 90-day Onboarding → Retainer | Digital Specialists | Varies | Certified Partner Network |
- Strategy First (DTM): Strategic first, implementation later
- Functional Marketing (CMOx): Audit-driven, systemized execution
- Customer Value Journey (DM): Nurture through digital sales funnel
- Independent: One consultant per client set
- Agency: CMO as a service via account directors
- Collective: Shared brand, individual consultants
- Organized Firm: Team-based resource model
- Assess your expertise, vision, and client goals
- Ensure programs offer frameworks, tools, support
- Beware of overhyped promises, rigid programs
- Define packages: Strategy-only, hybrid, retainer
- Use pricing tiers: $5k–$15k projects, $3k–$15k retainers
- Acquire clients: Content, referrals, outreach
- Deliver via phased plans: Assess → Plan → Execute
Choose a program that fits your strategic goals, comfort with methodology, and ROI expectations. Community support is critical.
“It’s time to stop selling your time—and start selling your expertise.” – John Jantsch
Fractional CMO work is a strategic evolution for consultants and agencies. Select the right program, apply a repeatable framework, and scale your impact and income sustainably.
- Books: The Fractional CMO Method, Duct Tape Marketing
- Communities: CMOx Group, DTM Network
- Podcasts: Duct Tape Marketing Podcast, The Fractional CMO Show
- Tools: Strategy First templates, CVJ maps, audit docs
Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]
Source: https://ducttapemarketing.com/buyers-guide-for-transitioning-to-fractional-cmo-services/
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