Why Tiny Experiments Might Be the Key to Sustainable Success
Why Tiny Experiments Might Be the Key to Sustainable Success written by John Jantsch read more at Duct Tape Marketing
Host: John Jantsch | Guest: Anne-Laure Le Cunff
Book: Tiny Experiments: How to Live Freely in a Goal-Obsessed World
Website: NessLabs.com
Anne-Laure shares her personal story of walking away from a fast-track career at Google following a health scare that shifted her priorities. Through her experience in neuroscience and her work at Ness Labs, she developed the concept of “tiny experiments”—low-stakes, curiosity-driven practices that help individuals and businesses adapt, learn, and grow without fear of failure.
This episode dives into the difference between goals and experiments, how to apply scientific thinking to daily challenges, and why AI can be a powerful thinking partner in this journey.
Anne-Laure is a neuroscientist, entrepreneur, and the founder of Ness Labs, a platform for mindful productivity and creativity. Her weekly newsletter is read by over 100,000 people worldwide. Before pursuing a PhD in neuroscience, she led global marketing initiatives at Google. Her new book, Tiny Experiments, helps readers design more flexible, reflective approaches to progress and learning.
- Traditional goals can create a binary mindset of success or failure—tiny experiments shift the focus to learning.
- Announcing goals publicly can backfire by providing premature satisfaction.
- The “I will [action] for [duration]” format is the foundation of a tiny experiment.
- Applying experimentation in business encourages innovation and reduces fear of failure.
- AI can serve as a 24/7 thought partner to challenge assumptions and prompt creativity.
- Curiosity-driven intelligence can help us better understand internal and external challenges.
Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]
Source: https://ducttapemarketing.com/why-tiny-experiments-might-be-the-key-to-sustainable-success/
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