“Make Cracker Barrel A WINNER Again” – Trump Chimes In After CEO Issues Groveling Statement Following ‘Woke’ Rebrand

Update (1045ET): President Trump has chimed on the Cracker Barrel bullshit:

Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.

They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today.

Make Cracker Barrel a WINNER again.

Remember, in just a short period of time I made the United States of America the “HOTTEST” Country anywhere in the World. One year ago, it was “DEAD.” Good luck!

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As Steve Watson detailed earlier via Modernity.news, Cracker Barrel’s stock price tumbled by almost 14 percent last week after the company rolled out a new and extremely bland and soulless logo.

Critics accused the company of undergoing a ‘woke’ make over, with the removal of the “Uncle Herschel” logo—a white man sitting on a barrel, a iconic part of the brand since 1977.

The new sterile logo is completely devoid of character and has little link to the nostalgia of the long standing logo.

JUST IN: Cracker Barrel stock nosedives over 14% after they unveiled their new bland logo.

The company decided to ditch its iconic logo as part of its new rebrand, prompting harsh backlash, but CEO Julie Felss Masino is convinced people love the changes.

The company is also… pic.twitter.com/V5eJDJhSJ9

— Collin Rugg (@CollinRugg) August 21, 2025

The company also announced plans to remodel its restaurants, to do away with the country-store type décor including trinkets, dark wood, and front-porch rocking chairs.

The new restaurants will be brighter and have modern aesthetics, according to Julie Felss Masino, Cracker Barrel’s CEO since late 2023.

Felss claims that Cracker Barel is not abandoning its roots, but is “evolving” in order to cater for modern diners.

The damage was done, however, and the backlash was swift.

WTF is wrong with @CrackerBarrel??! https://t.co/LkYB5N34Qi

— Donald Trump Jr. (@DonaldJTrumpJr) August 20, 2025

This is what Cracker Barrel looked like before. pic.twitter.com/x0mhpqwr5v

— DeepState Illuminate (@TheDeep_State6) August 21, 2025

pic.twitter.com/hDQydJb7fo

— Mrs B (@attackdogX) August 21, 2025

pic.twitter.com/4TiA09uf3w

— Patriotflyer (@Patriotflyer24) August 21, 2025

Bud Light moment imminent. pic.twitter.com/Cchj06JXPp

— Haikus From Underground (@HaikusFromUnder) August 21, 2025

pic.twitter.com/Jzcviit8M5

— Patriotflyer (@Patriotflyer24) August 21, 2025

It’s all her fault. Another white liberal woman destroyed a company. pic.twitter.com/K4EgLUsJoQ

— Grass (@DewyGrassBlades) August 21, 2025

Preview of upcoming Cracker Barrel ad campaign pic.twitter.com/r35Dst623b

— NO CONTEXT MEME (@ssmb291_) August 21, 2025

Cracker Barel Shares plunged more than 14 percent, a loss of around $200 million in market value. Prices eventually settled at $50.84 per share, a drop of around 13.9%.

Since that time, some value has been salvaged, evening out at about a $143 million loss.

Chief marketing officer Sarah Moore claimed that the changes are what customers want.

Clearly they don’t.

The resulting plunge in market value has forced the company to issue a further statement titled, “A Promise to Our Guests,” walking back the plan to remodel.

“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote on Facebook.

The company further asserted that, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”

There was an assurance that the “old timer” figure of founder Uncle Herschel will still be seen on menus and in stores. Obviously they’ve realised the change was disastrous, but can’t walk it fully back because they’ve already financed the terrible logo rebrand.

“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said, adding “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”

That old man and his barrel are destined to return to that logo, it’s not if it’s when.

— First Words (@unscriptedmike) August 21, 2025

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