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No. 1 Sugar Expert: 17 Seconds of Pleasure Can Rewire Your Brain! (Video)

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In this 1 October 2025 publish video, host Steven Bartlett talks with Dr. Robert Lustig, a world-leading expert on sugar addiction, metabolism, ultra-processed food, and artificial sweeteners, who reveals how they fuel obesity, dementia, dopamine overload, and addiction – and the dangers of RFK Jr.’s health approach.

Dr. Robert Lustig is a neuroendocrinologist and expert on sugar, obesity, and the science of addiction, whose groundbreaking new research reveals how the 4 major health crises are all interconnected and driven by stress. He is also the bestselling author of books such as, ‘Metabolical’, and ‘Fat Chance’. 

He explains:

Why 29 percent of Americans are depressed and how food plays a hidden role
How 17 seconds of pleasure can rewire your brain for lifelong addiction
How the food industry secretly engineers addiction and fuels chronic disease
Why 95 percent of Alzheimer’s risk is environmental and completely preventable
The dangerous link between dopamine spikes and brain cell death

https://youtu.be/ZE_H7rijrVk


00:00 Intro  
02:15 The Hostage Brain  
06:10 Dopamine and the Pain of Lacking Control  
09:19 Tolerance Is the Start of Addiction  
10:26 If You Depend on Anything, It’s Bad  
11:12 Is Dopamine Fasting the Cure?  
13:11 Can You Rewire Your Brain Away from Sugar Cravings?  
15:02 The Shocking Link Between Dementia and Diet Products  
21:15 Cortisol’s Link to Dementia  
22:26 Proteins  
25:19 Is Alzheimer’s Genetic or Environmental?  
28:43 Ketones  
32:55 Ultra-Processed Foods Are Poison  
34:13 Reengineering Ultra-Processed Food to Be Healthy  
39:28 What Needs to Change in the USA  
44:53 RFK and Vaccination in the USA  
51:43 Important Message About Where You Get Your Information  
55:14 Ads  
56:16 Practical Steps to Fix Your Addiction  
01:01:11 If You Have an Inflamed Brain, You Can’t Love  
01:03:55 Are Our Diets Making Us Lonely?  
01:07:49 Your Vagus Nerve Needs to Be Healthy  
01:08:31 Do Vagus Nerve Stimulators Work?  
01:10:40 The Real Truth About Ozempic  
01:15:55 Can Ozempic Help with Addiction?  
01:18:32 Practical Tips to Lose Weight and Avoid Ultra-Processed Foods  
01:21:49 The Dangers of Drinking Soda  
01:24:09 Younger People Are Getting Cancer More Than Ever  
01:27:22 Ads  
01:34:16 Does Exercise Help Lower Your Sugar Consumption?  
01:36:14 Almost Half of the Population Is Pre-Diabetic  
01:39:25 Glucose Monitors  
01:41:45 Psychedelics  



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Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.


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