Backed by Reddit’s Co-Founder, Indoor Urban Farm Concept Launches Franchise Model
Falkowitz said the brand’s origins stem from wanting to move farms into urban areas and create a direct-to-consumer option.
By Matthew Liedke
Franchise Times
Mar 12, 2026
Excerpt:
“Part of it goes to how food today is moved,” Falkowitz said. “It’s shipped all across the country, and all across the world. It means farmers are growing things which can survive the journey, but aren’t necessarily the most flavorful or beneficial. What we wanted to do is build farms, which we’ve done in Arlington and Fairfax, that could serve as a model farmers could follow, and franchising is the natural extension of that.”
Ahead of its entry into the franchise space, Area 2 Farms received backing from 776 Capital, an investing firm started by Reddit co-founder Alexis Ohanian. The brand has also brought on Paul Flick, CEO of Premium Service Brands, as a franchise adviser.
Franchising, Falkowitz said, was intended from the beginning, as it was both the easiest way to get into multiple markets and ensure each farm is well taken care of.
“Our farmers will be owners and operators,” Falkowitz said. “They will build out the farms and operate them, from seed to harvest to engaging with the community. We love the opportunity that in every neighborhood, there can be a farmer that people will know who they’re getting their products from. It really drives a strong business value. Customers get a real sense of craftsmanship.”
Read the complete article here.
Source: https://cityfarmer.info/backed-by-reddits-co-founder-indoor-urban-farm-concept-launches-franchise-model/
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Visits: | 1,788,510,196 |
| Stories: | 8,605,871 |
Whistler Blowers, Insiders
