UK: New ‘Allotment chic’ aesthetic urges fashion lovers to make most of their pre-loved wardrobe
‘Allotment chic’ is the style of the season – inspired by all things to do with gardening, the trend is easy to wear, it’s sustainable and celebrates second-hand
By Lauren Gordon and Lara Owen
Mirror
18 May 2025
Excerpt:
Post-pandemic, the cottage-core trend blossomed, with over two million posts made on TikTok highlighting the joys of being one with nature in a digital era, dressing like a milk-maid and how to get the best of out foraging. The trend essentially made everything reminiscent of a “British country garden” the height of fashion.
However, this spring, cottage-core has been knocked off the top spot by a new trend – ‘allotment chic’ – which is sprouting up as the latest sartorial sensation, with chore jackets, dungarees, and linen shirts becoming the relaxed yet stylish uniform for the sartorially savvy.
The roots of ‘allotment chic’ stretch back further than you might think, with luxury brands like Dior and Hermes cultivating their runway shows with garden-inspired installations crafted by top garden designers.
Fashion’s entwining with horticulture is now more apparent than ever, with influencers and content creators branching out into ‘garden-Tok’ and donning their finest threads at the Chelsea Flower Show rather than Fashion Week.
Fashion pundits are now digging into how to master the ‘allotment chic’ look this season.
Straying from the well-trodden path of classic cottage-core, ‘allotment chic’ adopts a more hands-on approach to style – it’s about dressing as if you’re genuinely off to do some gardening, not just lounging amongst the blooms.
Fashion guru, celebrity stylist Deborah Sheridan-Taylor describes ‘[Allotment chic] is more a gentle nod to the practicality and inherent beauty of the gardener’s world. ‘.
She elaborates, “Think of it as the equivalent of composting in cashmere. It nods to gardening life, without needing to get your hands dirty.”
Source: https://cityfarmer.info/uk-new-allotment-chic-aesthetic-urges-fashion-lovers-to-make-most-of-their-pre-loved-wardrobe/
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