Tobi Lütke – Shopify CEO on Engineering the Tech That Rewired E-Commerce (Video)
In this 11 December 2025 published video, host Shawn Ryan talks with Tobi Lütke, a German born Canadian who built a multibillion-dollar company from a snowboard shop; champions economic freedom for regular people starting businesses; combines old-world craftsmanship with modern innovation. He is an entrepreneur, software developer, best known as the co-founder and CEO of Shopify, a leading e-commerce platform powering over 4 million merchants worldwide as of 2024, generating billions in annual revenue.
Born in Germany, Lütke discovered his passion for coding at a young age with a Schneider CPC computer, rewriting game code by age 11. A self-taught programmer who dropped out of school after tenth grade to pursue a computer programming apprenticeship at Koblenzer Carl-Benz-School, he moved to Canada in the early 2000s.
In 2004, as a snowboard enthusiast, Lütke co-founded Snowdevil, an online snowboard shop, but frustrations with existing e-commerce tools led him to build a custom platform using Ruby on Rails, which became Shopify in 2006 in Ottawa, Canada. Under his leadership, Shopify went public in 2015, reaching a market capitalization exceeding $100 billion at its peak. He is a core contributor to Ruby on Rails and creator of open-source libraries like Active Merchant. Lütke joined Coinbase’s board in 2022.
Tobi is a competitive racing driver in the 2025 IMSA SportsCar Championship’s LMP2 class for Era Motorsport. He is married to Fiona McKean, a former Canadian diplomat, with three children. He co-founded the Thistledown Foundation, supporting environmental causes through initiatives like Shopify’s Sustainability Fund. Lütke advocates for ethical technology, small business empowerment, and innovative leadership, often speaking on platforms like Invest Like the Best about building sustainable tech ecosystems.
https://youtu.be/YpVTufn7Rnw
- 00:00 Introduction and Welcome
- 02:47 Entrepreneurship and Early Lessons
- 06:52 Shopify’s Growth and Impact
- 22:45 Snowboarding Shop to Shopify
- 35:03 Building Without Recognition
- 45:00 Cargo Culting and Competitor Influence
- 48:39 Rivalries and Business Strategy
- 52:15 Shopify’s Evolution and Expansion
- 54:20 Challenges in Scaling
- 01:01:35 Building for the Customer
- 01:12:16 AI’s Role in Business and Life
- 01:36:59 Lean Teams and Direct Communication
- 01:53:46 Inspiring Entrepreneurship
- 02:06:57 Balancing Family and Work
- 02:11:00 Teaching Kids to Think
- 02:18:57 Brain Hacks for Learning
- 02:21:46 Newsletter and Show Reflections
- 02:24:23 Optimism vs. Pessimism
- 02:29:22 Future of AI
- 02:39:22 Hobbies and Taking Risks
- 02:52:33 Entrepreneurial Advice
- 03:00:24 Final Thoughts
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