Cracker Barrel CEO Finally Addresses ‘Woke’ Rebrand Controversy - Glenn Beck Video
In this 20 November 2025 published video, host Glenn Beck talks with Cracker Barrel CEO Julie Masino and Senior Vice President of Store operations Doug Hisel.
“I feel like I’ve been fired by America,” says Cracker Barrel CEO Julie Masino, in a vulnerable tell-all that goes behind the scenes into the explosive Cracker Barrel rebrand which Glenn describes as “stupid from start to finish.” In August 2025, Cracker Barrel unveiled a minimal new logo with modern fonts, cozy colors….no nice old man….and no BARREL for him to lean on. But it wasn’t just the logo; the restaurant chain was also getting a “modern” remodel. In short: We hated it.
Social media erupted with brutal reviews, calling it “minimalist,” “soulless” and “downright ugly.” Cracker Barrel stock tanked, their attempt to tamp down the pushback backfired, and it looked like this was their “Bud Light moment.” But then, Cracker Barrel surprised us. They listened. Within weeks, they scrapped the new logo, reinstated the original, and hit pause on every remodel. “Covid even made Cracker Barrel start drinking,” says Doug Hisel, Senior Vice President of Store operations, as he takes Glenn behind the scenes as to what REALLY led to moment that brought Cracker Barrel to its knees. In Julie’s first interview since her time on “Good Morning America” when she said the response to the new logo, “was overwhelmingly positive,” she is here to say to America: “I’m sorry….I regret it.”
Now the question is: will America forgive her?
https://youtu.be/eTu11fiXoYM
00:00 — Intro
03:30 — Impact of COVID-19 on Staffing and Menu
05:00 — Employee Turnover and Kitchen Challenges
07:43 — Company Performance and Declining Guest Numbers
10:13 — Menu Innovations and Competition
13:14 — The Decision to Change Brand and Logo
14:54 — Guest Reactions and Brand Identity
15:59 — Traditions, Values, and Apology
18:33 — Remodeling Intentions & Guest Comfort
25:32 — Discussion on DEI and Company Culture
29:42 — Reflections on Brand, Mission, and Public Perception
32:16 — Societal Changes and Business Philosophy
34:01 — Leadership Reflections and Looking Forward
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Visits: | 1,749,566,377 |
| Stories: | 8,534,559 |
Whistler Blowers, Insiders
