How I Use Pinclicks to Find Content Clusters

Let’s be real, some days coming up with new content ideas feels like trying to write a novel with one brain cell and half a latte! You sit down to plan your next blog post, hoping for divine inspiration… and all you get is the same old keyword idea for the 47th time…sigh.

BUT HERE’S THE THING….

Pinterest is already sitting on a goldmine of ideas – you just have to know where to dig. And that’s where my secret weapon comes in: Pinclicks.

In this post (and in the video if you wanna see the magic), I’m showing you exactly how I use Pinclicks to create high-converting content clusters that not only help me blog smarter, but make my Pinterest boards sing like a Disney movie!

Ready to go full content ninja?!? Let’s dive in!

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Pinclicks Keyword Clusters – Step By Step Walkthrough Video

STEP 1: START WITH YOUR “SEED” KEYWORD

We’re not trying to reinvent the wheel here – we’re just planting the seed.

Say you want to write a blog post about how to make money. I’d pop “make money” into the search bar on Pinclicks. Now, you could just enter “money,” but prepare to get results like “money cake” or “money bouquet”… unless that’s your niche (and honestly, I’m intrigued!)

What we’re really after are intent-based searches. So stick with something like:

• Make money
• How to make money
• Make money online

These are keywords that Pinterest users are already typing in. That’s the Pinterest magic we’re about to harness!

STEP 2: GATHER THE ANGLES & VARIATIONS

This is where the Pinterest universe opens up and showers you with potential blog titles, board ideas, and pin strategies.

From just that one seed phrase, I found:

• Make money online
• Make money from home
• Ways to make extra money
• Make money fast
• Side jobs
• Side hustles
• Simple ways to make money

Right?! THAT is a full editorial calendar waiting to happen!

STEP 3: CHECK THE “TOP PINS” FOR BONUS JUICY INSIGHTS

Now this step is where the keyword strategy gets a makeover AND a martini.

Click over to the Top Pins tab in Pinclicks. It shows you what pins are popping off for that keyword – and you know what that means?

MORE real-life, real-human phrasing.

Here’s what I found from annotation in top-performing pins:

• Low stress ways to make money
• Night jobs
• Online jobs from home
• Money-making hacks
• Social media jobs
• Life hacks for saving money

If that’s not a content creator’s dream, I don’t know what is!

STEP 4: BUILD OUT YOUR CONTENT CLUSTERS

Now we get nerdy… My favorite part!

Start grouping your keywords into little content clusters based on theme or user intent. For example:

Cluster 1: General “Make Money” Content

• Make money online
• Make money fast
• Legit ways to make money
• How to make money from home

Cluster 2: For Moms / Caregivers

• Work from home mom jobs
• Stay-at-home side hustles
• Mom-friendly income ideas

Cluster 3: Hacks & Passive Income

• Money-making hacks
• Passive income ideas
• Easy extra income
• Low-stress jobs

Each of these clusters = a blog post (or five). And YES, I do recommend making a Pinterest board for each cluster. Just think how easy it’ll be to fill those boards when you’ve already done the research!

STEP 5: PLAN YOUR PINS (AND KEEP THE TRAFFIC FLOWIN’)

One of the biggest struggles I hear:
“How do I post on Pinterest consistently without burning out?”

Here’s my strategy:

• Write one blog post per content cluster
• Make 7–10 pins for that post
• Manually post 2 pins the first week
• Schedule the rest using Tailwind over 7–10 weeks
• Repeat. And repeat. And suddenly… you’re a Pinterest machine!

That’s it. That’s the whole Pinterest content planning system. And it works like magic because it’s based on what people are actually searching for.

WRAP-UP: READY TO BUILD YOUR CLUSTERS?

So if you’ve ever stared at a blank blog doc thinking, “What do I even write next?” – now you’ve got your answer!

With just a few minutes inside Pinclicks, you can uncover:

• Dozens of blog post ideas
• Niches your audience is already obsessed with
• Pinterest boards that practically build themselves
• And a strategy that works for months with one week of work

Let Pinterest do the heavy lifting – and YOU get back to doing what you love.

Happy pinning, and may your CTRs be ever in your favor!

Here are some more great Pinterest Marketing posts you might love!

Source: https://marketingartfully.com/how-i-use-pinclicks-to-find-content-clusters/