35 Percent House Price Drop: Doom-Mongering or Reality? Find Out Now! (Video)

In this 14 August 2025 published video, host Matt Giggs engages in a lively discussion with industry thought leaders Charlie Lamdin and Chris Watkin about the current state of the estate agency market. They explore whether the industry is broken or simply filled with ineffective agents, diving into statistics that reveal the challenges agents face in selling homes. 

The conversation touches on the impact of overvaluing properties, the importance of proper recruitment, and the need for a shift in incentives within the industry. Charlie shares a successful process for launching properties that focuses on creating a market rather than fixating on price, while Chris emphasizes the necessity of educating clients about market trends. 

The episode also addresses the contentious topic of house price predictions and the implications of “doom-mongering” in the industry, ultimately advocating for a more strategic and process-driven approach to real estate.

Key Takeaways

• Industry Challenges: The estate agency industry is facing significant issues, including longer times to move house and reduced fees for agents compared to 20 years ago. This indicates a broken system that needs addressing.
• Incentive Misalignment: The current business models of many corporate estate agents prioritize financial services and conveyancing leads over actual property sales, leading to a lack of motivation to sell homes effectively.
• Effective Recruitment: Good recruitment practices are essential for scaling an estate agency business. Utilizing services like Inside Talent can streamline the hiring process, ensuring agents are trained and retained under the agency’s brand.
• Process Over Price: A successful selling strategy involves focusing on the process of creating a market for a property rather than fixating on the initial price. Agents should avoid discussing price upfront and instead emphasize generating interest through viewings.
• Market Education: Agents should educate clients about the market dynamics and their unique selling processes rather than relying solely on traditional pricing strategies. This approach can help build trust and differentiate them from competitors.

https://youtu.be/u6vj8nBhftY