Santa Monica Travel and Tourism names Ron Foth Advertising agency of record

SANTA MONICA, CA (MMD Newswire) August 4, 2015 — Santa Monica Travel & Tourism (SMTT) has hired Ron Foth Advertising for a newly launched brand refresh and integrated marketing efforts. The full-service, independent agency, in collaboration with SMTT, will facilitate the overall brand direction and strategy, a new logo and identity system, domestic and international advertising, media planning and buying, and ongoing initiatives in partnership with Santa Monica’s digital and publishing partners.

“Foth is the right agency at the right time for Santa Monica,” said Misti Kerns, President/CEO of Santa Monica Travel & Tourism. “We were looking to refresh and modernize our brand for domestic and international travelers. Foth brought us creative thinking and fresh insights that truly capture the soul of the Santa Monica experience.”

“There are so many great stories to tell about Santa Monica,” said agency SVP/Creative Director Ron Foth Jr. “It has to be the best place to base yourself for a visit to Southern California. Santa Monica has an exciting beach vibe, eclectic food scene, world-class hotels, unique boutiques and a personality all its own. It’s this amazing classic California beach town, and so close to the rest of L.A.”
This isn’t Foth’s only high-profile California tourism client. The Columbus agency has been agency of record since 2011 for the California Academy of Sciences, located in San Francisco’s Golden Gate Park. Foth’s “Let the Wonder Begin” commercial for the Academy was named Best TV Spot by the California tourism industry in 2012.

The new campaign from Foth was introduced at Santa Monica’s Annual Tourism Summit and will continue to roll out this fall.

About Ron Foth Advertising (ronfoth.com)

Ron Foth Advertising is an award-winning, full-service ad agency and production company headquartered in Columbus, Ohio. Founded in 1975, Foth is celebrating 40 years of marketing, branding and digital solutions to clients across the country and around the world, including Wendy’s, MGM Resorts International, Safelite AutoGlass, Nutramax Labs, the California Academy of Sciences, The Columbus Zoo and more.

About Santa Monica Travel & Tourism (santamonica.com)

Santa Monica Travel & Tourism is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination.

Contact: David Henthorne

SVP/Creative Director

Ron Foth Advertising

614-888-7771

dhenthorne@ronfoth.com

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