America’s Top Lifestyle Expert Revolutionizes the World of Real Estate

New York (MMD Newswire) November 6, 2014 — Emmy-nominated TV Host, Lifestyle Expert and best selling author Mar Jennings-America’s Top Lifestyle Expert-has partnered with the Higgins Group Real Estate and announces his ground breaking philanthropic approach to selling homes. As part of the terms for a special new listing, Jennings is kicking off this initiative by offering $50,000.00 towards the buyer’s Connecticut charity of choice.

Every Realtor has a reason for selling a home; some to help their businesses, some to help loved ones. Important to Jennings was to help charitable organizations whose work does so much to strengthen Connecticut. He has decided to donate a portion of his commission from every listing to charity; the amount will change with each listing and be based upon the selling price. His recent lifestyle listing, the home referred to as Sunset Haven, is located in the prestigious Sasco Hill neighborhood of Fairfield. Already competitively listed at just under $6M ($5,950,000.00), Jennings refers to his offering of $50,000.00 to the buyer’s Connecticut charity or chapter of choice as a ‘gift with purchase.’

Jennings was quoted earlier today as saying, “It’s the right thing to do! I’m delighted to pioneer this fresh new approach to the world of Real Estate Business. I hope to inspire other agents across the county to do the same. Recently licensed here in Connecticut, I wanted to hit the ground running with a clear plan for helping others in our state. What better way than to offer with each of my listings a dedicated amount allocated to the buyer’s Connecticut charity of choice? Upon closing and title changing, I will write a personal check to the charity as a donation directly from my paid commission. I’m calling it my ‘gift with purchase’ promotion that will forever be a part of my business model.”

For Jennings, innovative one-of-a-kind promotions set him apart. An example is his upcoming VIP Brokers open house for the same property: inspired by the change in the seasons, a book signing starring two-time Olympic gold medalist and five-time world champion skater Dick Button. Jennings, a former regional and sectional figure skating champion himself, pulled from his past to create a one-of-a-kind experience for his Sunset Haven marketing campaign. Each broker will meet and greet with Button, tour the home and receive a copy of Button’s new book, Push Dick’s Button. Mar’s vision of excellence both on and off the ice is medal worthy, and his passion and creativity transfer to his everyday life. “I’m delighted to join Mar and help support his new philanthropic approach to selling homes,” said Dick Button from his home in New York City.

Richard Higgins, Chairman of the Higgins Group, is responsible for leading a team under the well-earned motto of “bringing a new-found approach to the business of Real Estate,” and enthusiastically acknowledges Jennings’ appeal. “Mar, who is also Founder, President and Chief Creative Officer of S&J Multimedia LLC, has a work ethic that aligns perfectly with our promise: ‘We believe we have the most creative atmosphere in a real estate office in all of New England, if not the whole country. Our approach is cutting edge – we seek out new media and develop marketing strategies well before our competitors.’ Having Mar Jennings leading a team-a lifestyle expert with a license to sell-marks an exciting change in the way people will buy and sell real estate in Fairfield County. Incorporating his philanthropic passion adds a compelling extra dimension.

####

About Mar Jennings:

Mar Jennings is America’s Top Lifestyle Expert, a nationally renowned TV host, 
and best-selling author of LIFE ON MAR’S, A Four Season Garden, and LIFE ON MAR’S, Creating Casual Luxury. He is known for his signature style: Casual
 Luxury. Jennings has appeared on the HGTV series White Room Challenge and the current season of Flea Market Flip. He has served double-duty as host and producer of the Emmy-nominated lifestyle show Northeast Living, broadcast by Tribune. He is an on-going weekly Lifestyle Expert/contributor to NBC Connecticut. Jennings is also a correspondent and home and garden expert for the Better Show, a nationally syndicated lifestyle program airing on the Hallmark Channel. In addition to his numerous appearances on the Today Show, over the years he has been highly visible on every major network, including ABC, NBC, CBS, FOX, QVC, and CITYTV (Canada). Jennings and his home and garden designs and tips have been profiled and featured in Better Homes & Garden’s Decorating Magazine, Home Magazine, Quick & Simple Magazine, Small Gardens Magazine, New York Times, Parade, Closer, First For Women, Oprah.com, and Huffington Post, among other national and local print publications and television programs. Jennings is currently in production on a home makeover show airing on ABC in 2015.

MLS #99082497

Website: www.marjennings.com

Facebook: https://www.facebook.com/pages/Mar-Jennings-Multimedia/59568548687/

Twitter: twitter.com/MarJennings

YouTube: www.youtube.com/watch?v=gfeNUzjdqmo&list=UUH6jaR_o378XwVha94n3h2A

PRESS CONTACTS:
Paul Mitchell
President, Special Events and Promotions
Paul@marjennings.com
www.marjennings.com
203-227-7935 (Office)