Traditional TV Suffers Summer Of Hell As Advertisers Scramble
Labor Day weekend is behind us. Some households have returned from the beach, the mountains, and lake towns, and schools are now back in session. With summer officially winding down and everyday life returning, traditional television faces a critical test this fall: reversing the massive ratings collapse it suffered over the summer.
Building on our previous reporting via two Goldman notes (here & here) and one UBS note (here), the consumer shift away from traditional cable and satellite TV toward streaming platforms has accelerated.
For the first time in 15 years, UBS analyst John Hodulik confirmed in early July that streaming officially surpassed traditional TV in terms of consumption.
Next, we noticed Goldman’s Nielsen tracker, which provided further evidence that cord-cutting accelerated at the end of summer and continued through August.
The latest Nielsen tracker data was published by a team of Goldman analysts led by Michael Ng on Tuesday.
Data for the week ending August 31 was yet again bleak:
We update our summary of total day cable ratings (L3, target demos) to capture network viewership performance across the cable universe. In 3Q25-to-date (through week ending August 31) total day ratings declined at DIS (-14%), PSKY (-23%), FOX (-19%), WBD (-26%), AMCX (-35%), and CMCSA (-48%).
The full story doesn’t end here. Pro Subs can see the entire report (here).
For advertisers, traditional TV ratings collapse is another blow: the viewership base is dwindling, leading some marketers to scramble for new, innovative platforms to reach consumers.
Tyler Durden Thu, 09/04/2025 – 16:40
Source: https://freedombunker.com/2025/09/04/traditional-tv-suffers-summer-of-hell-as-advertisers-scramble/
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
