Chicago Bears RB D’Andre Swift involved in exciting Super Bowl LX development
Chicago Bears running back D’Andre Swift recently teamed up with Dairy Queen for a playful Super Bowl LX promotional campaign. Swift starred alongside New York Jets quarterback Tyrod Taylor.
Swift was a crucial part of the Bears’ offense this season. The 26-year-old consistently showed his versatility as both a runner and a receiver. He finished the season with 223 carries for 1,087 yards and nine touchdowns in 16 games, making him one of the league’s top running backs.
Swift, together with Taylor, is appearing in Dairy Queen’s series of Super Bowl ads. The campaign is cleverly dubbed the “Taylor & Swift Halftime Feast,” which promotes the brand’s new chicken strip party platters.
Dairy Queen features Chicago Bears RB D’Andre Swift in Super Bowl 60 ad campaign
On Tuesday, Dairy Queen posted a video on its Instagram. It showed Taylor and Swift comically explaining that they won’t be singing during the Super Bowl halftime show, but will definitely be eating.
The brand’s first three videos will be shared on social media this week. The final one will air at halftime of the Super Bowl on Sunday.
Dairy Queen’s latest Super Bowl ad campaign plays on the pun of the famous pop star Taylor Swift’s name. It gives fans a humorous, football-themed twist. When Super Bowl preparations were just getting underway, rumors spread that Swift might perform at halftime. The brand decided to playfully lean into the narrative by featuring two NFL stars — one named Taylor and the other Swift — in its promotional campaign.
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Bad Bunny was eventually announced as the headliner for Super Bowl 60’s halftime show. The Super Bowl is one of the biggest days for hosting parties and food deliveries, and Dairy Queen jumped in with an ad highlighting its fast-casual menu.
Swift is one of the Bears’ most versatile offensive players. His ability to make plays in both the running and passing game helped Chicago remain competitive in a tough NFC North. They clinched the division title with an 11-6 record.
Whether he’s cracking jokes about dipping chicken in DQ’s signature sauce or dodging defenders on the gridiron, Swift is showing that he can make an impact both on and off the field.
The post Chicago Bears RB D’Andre Swift involved in exciting Super Bowl LX development appeared first on ChiCitySports.
Source: https://www.chicitysports.com/chicago-bears-rb-dandre-swift-super-bowl-lx-development
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