COPYWRITING, TRANSLATIONS AND GHOST-WRITING

Professional writing services are not something many business owners use despite their importance to their shops, hotels, restaurants, their business. Fact: A single spelling mistake on a website’s home page will reduce sales by 50 per cent as it suggests professional sloppiness and possible fraud. 

Although there is a pressing need for both translators and copywriters there is little demand for either. Translating is, of course, the conversion of say English to Spanish or Russian. The translation will be a faithful copy of the original content but like for like is rarely acceptable so avoid using Google translate. 

Russians who translate to English are fine at grammar but the results fail to communicate in a way English speakers are comfortable with. The translation is wooden and written in bureaucracy-speak. Russian businesses tend to favour copywriters whose first language is English. 

Copy-writing and ghostwriting (enhancing) is a creative trade in which there is a need for word empathy. The copywriter takes uninspiring content and ‘sexes it up’:

You sell the steak, the copywriter sells the sizzle.  Fees charged for either service can be modest. Like much else in life you get what you pay for. Many translators are doing it ‘on the side’ and have only their time to consider. These translators are inappropriate for such legal and official documents that require a notary’s stamp.

On the other hand, the copywriter is rarely paid his true worth. He or she takes your written content and creatively spins a web of enticement to attract interest and buyers.

Their fees are often high and so they should be. You see an advert; he sees many hours of inspired concentration. Their job is to create masterpieces out of a basic sales pitch. The true business professional does not count the cost of the investment as he expects returns to be far higher. A good copywriter can multiply sales faster than a jackrabbit can fornicate to produce rabbit kittens. You cannot put a price on that. ~ Michael Walsh

ARE YOU AN UNPUBLISHED NOVELIST

If you have written a novel or biography but lack the skills to bring your work to retail standard Michael Walsh can help you.

Enquiries are invited from writers who have already written or are well advanced in writing their novel. There is a demand for fiction, real-life stories, mystery, romance, crime, erotica, and romantic comedy.  Contact: keyboardcosmetics@gmail.com or euroman_uk@yahoo.co.uk

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