Jaguar Lags Behind Bud Light
By now you have probably seen the creepy and repulsive new Jaguar ad, which has everything to do with moonbattery but nothing to do with cars:
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
The New York Post puts it in context:
Critics are calling the flop “Bud Light 2.0” after a video resurfaced of the company’s brand strategy director boasting about implementing DEI programs and policies at the company — like gender transitioning at work.
Bud Light lost $billions in market share by shoving Dylan Mulvaney in customers’ faces.
Speaking at an LGBTQ awards show last month, Jaguar’s head of brand strategy Santino Pietrosanti pulled back the curtain on the company’s changing culture — and bragged about implementing a woke agenda in the workplace.
One of the initiatives he boasted of is entitled, “Neurodiversity Matters.” “Neurodiversity” literally means “insanity.” The euphemism is used to destigmatize (i.e., promote) it.
Speaking of insanity:
The company has since hit pause on introducing any new models until 2026 while it gears up to relaunch as an all-electric brand — despite declining demand for such vehicles.
Meanwhile, this is the kind of ad Bud Light is running now in a desperate attempt to keep the brand alive:
Bud Light dropped a non-woke ad with Shane Gillispic.twitter.com/mDObnK4aIf
— OutKick (@Outkick) November 20, 2024
We can look forward to something analogous from Jaguar within 2 years — assuming the company survives that long.
On tips from ABC of the ANC.
The post Jaguar Lags Behind Bud Light appeared first on Moonbattery.
Source: https://moonbattery.com/jaguar-lags-behind-bud-light/
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