Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Fast, affordable internet. Available all around the world!
Order in less than 2 minutes by visiting https://t.co/fUko3xSviJ or, if you live in the US, by calling 1-888-GO-STARLINK to get connected with the Starlink service plan that works best for you
pic.twitter.com/D17EDQi9wL
— Starlink (@Starlink) February 8, 2026
Most people still don’t know that Starlink offers fast, low latency, affordable connectivity almost anywhere on Earth! https://t.co/PCfueQQF7Z
— Elon Musk (@elonmusk) February 8, 2026
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
The post Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement appeared first on TESLARATI.
Source: https://www.teslarati.com/starlink-mainstream-spacex-super-bowl/
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