How to Use Eco-Marketing for Your Business

Making the choice to switch from traditional marketing to eco-friendly marketing is more challenging than you might think. If you sell a green product or service to the public, then you also want to market it in an eco-friendly way. According to the U.S. Small Business Administration, almost 70 percent of Americans consider the environment when purchasing a product or service. In addition, over half of that percentage mistrusts a company’s claim over its green practices.

Deciding to market in a more environmentally conscious way proves that you care about the Earth and the people that inhabit it. However, eco-marketing comes with its own set of challenges, and not everything is as cut and dry as it seems. So, before you start taking the eco-marketing initiative, you should understand a few important elements that could save you time and a headache later.

With green marketing comes green responsibility.

If you’re selling a green product, then chances are that you label it accordingly. Using green symbols and certificates on your products ensures that the public is fully aware of the eco-friendliness of the items. Consider using green symbols on your website and every product you sell, and explain the company’s green practices whenever possible.

Green education is the mother of green leadership.

Even though 70 percent of Americans consider eco-friendly products, it doesn’t necessarily mean they understand the full benefits of “going green.” You also have to explain the benefits of your green products. If you sell paper products, explain why paper is better than plastic. Did you know it takes almost 1,000 years for a plastic bag to degrade? Some people may not know that, so it’s your job to lead the way in educating your customers about your products.

If it walks, talks, and quacks like a green duck, it probably is one. You must practice what you preach if you want people to take your business seriously. If you’re trying to save the trees, don’t mail out millions of paper flyers. You have to consider every possible alternative when running an eco-friendly business and your marketing technique must also reflect your company’s initiative.

Although you have several things to consider, green marketing is not as hard as it sounds. As long as you provide suitable education and remain honest in your business practices, your company will succeed as it helps to protect the environment.

Megan Vick is a blogger, tech-geek, fitness fiend, animal and environment lover, green goddess, and world traveler.  By day, she is a creative content specialist for WaterFilters.Net and by night, she uses organic and vegan ingredients to make bath and body products for Shorganics.

How to Use Eco-Marketing for Your Business is a post from: Modern Hippie Mag

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