What the Heck Ronald McDonald – Invest in supply chain food safety not restaurant sales
When I saw the headline: “McDonald’s to invest more than $100 million to speed up recovery after E. coli outbreak,” I was stupid enough to think that Ronald McDonald was going to invest in the safety of its food supply – guess I was wrong according to CNBC:
In the wake of last month’s E. coli outbreak tied to McDonald’s slivered onions, the fast-food giant said it will invest more than $100 million to boost restaurant sales and speed up the recovery at affected franchisees.
Of that total, $65 million will be invested into supporting owners who have lost business, targeting those in the hardest-hit states. Approximately $35 million will be invested in traffic-driving programs, including marketing efforts, according to a memo to owners and employees viewed by CNBC.
Well, I guess the bad Ronald is in control.
Republished with permission from Bill Marler and Marler Clark. Copyright (c) Marler Clark LLP, PS. All rights reserved.
Source: https://www.marlerblog.com/case-news/what-the-heck-ronald-mcdonald-invest-in-supply-chain-food-safety-not-restaurant-sales/
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