10 Businesses That Are Thriving in This Bad Economy (Video)
In this 24 April 2026 published video, host Michael Bordenaro talks about how even in a difficult economy, businesses that provide essential services, cost-saving alternatives, or small emotional boosts tend to remain resilient. Here are 10 businesses and industries that are currently thriving. The Healthcare sector remains a primary haven because medical needs cannot be postponed regardless of market conditions. High demand persists for pharmaceuticals, elder care, and telemedicine. As household budgets tighten, consumers shift from premium brands to affordable alternatives. Stores like Dollar General and Aldi often see growth during downturns. When people can’t afford new cars or major home renovations, they focus on maintaining what they already have. Skilled trades like plumbing, HVAC repair, and general mechanics stay busy with essential upkeep. Economic hardship often leads more people to rent rather than buy. Property managers are needed to handle maintenance and rent collection for these essential assets. Uncertainty drives people and businesses to seek professional help with tax preparation, debt management, and bankruptcy services. Known as the “lipstick effect,” people often spend more on small, affordable luxuries like haircuts, nails, and skincare during stressful times. The movement of essential goods—groceries, medicine, and electronics—must continue. Courier and delivery services remain vital due to the ongoing growth of e-commerce. Parents rarely compromise on their children’s needs, making formula, diapers, and daycare almost entirely recession-proof. Commercial buildings, medical offices, and schools must meet hygiene regulations regardless of the economy, ensuring steady contracts for cleaning firms. Businesses increasingly rely on secure networks and remote-work systems. Cybersecurity and tech support are critical to keep operations running and are often the last services cut.
https://youtu.be/KxFuBZ_cPeM
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