Narrative Control Made Easy: Us versus Them

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Those in charge of narrative control are suffering from the delusion that they’re making sense. Everything is under control until it isn’t.

The name of the game in controlling the populace is narrative control, the current term for setting the context, priorities and agenda so the populace complies without being aware they’ve been bamboozled into accepting a system that benefits the few at the expense of the many.

The easiest way to control the narrative is to establish the false choice of an either-or binary: Us versus Them. This is easy because it bypasses our rational mind by tapping our hard-wired instinct to divide humanity into members of our group and Outsiders / Strangers who are potential threats until proven otherwise.

As a general rule, our values, opinions and fealties stretch along a spectrum. We may have loyalties to values that are typically categorized as “conservative” or “liberal” and find no conflict between them.

To control the narrative, all nuance and variability must be crushed into an all-or-nothing litmus test: if you disagree with even one of the narrowly defined litmus test standards for inclusion in the “conservative” or “liberal” group–as defined by those seeking to control the populace by controlling the narrative–then you are cast out as “an X in name only.”

The “other group” is vilified as servants of the Devil. Reading the diatribes mailed out to “loyalists” of the two political parties (seeking donations, of course–proving your loyalty is always about money) is a master class in parody that isn’t recognized as parody: “they” are seeking to pollute our precious bodily fluids under the malefic cover of deceptively attractive PR.

That all Us and Them binaries are false choices must never be exposed lest the rational mind awaken to the manipulation of a completely fabricated either-or narrative. This fabrication is the foundation of wartime propaganda, of course, as there are no limits on what must be done to rid the Earth of the enemy of all that is good and just.

This works just as well in politics and culture wars: rally the troops by enforcing litmus-test inclusion standards that serve the purposes of those in charge of the narrative factory while providing an identity and the benefits of membership to those who declare their fealty to the litmus test checklist.

Skeptics are targeted as backward heretics. If you question the current definition of “Progress”–Progress is whatever makes me more money–then you’re instantly tarred as a hopeless Luddite.

Once the consequences extend to money, income and security, fear kicks in. Standing up for sacred values is a good thing until it might cost us our jobs: when things get serious, we have to lie.

This enforcement of false-choice narratives pushes us into Ultra-Processed Life: everything is self-serving artifice, but pointing this out brings trouble, so we go along with the charade. There’s no meaning in the narrative other than enforcing compliance to what’s on the agenda of options, which are all false-choice binaries: would you choose to be a Good Person or a Bad Person? Hmm, that’s not much of a choice, is it?

The irony here is that those controlling the narratives see our compliance as “winning,” unaware that their control mechanisms have hollowed out the culture, politics and the economy, reducing everything to either-or binaries that are intrinsically false.

Falsities generate false signals, which lead to Model Collapse. Those in charge of narrative control are suffering from the delusion that they’re making sense. Everything is under control until it isn’t.

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Source: http://charleshughsmith.blogspot.com/2026/01/narrative-control-made-easy-us-versus.html