The Market Ticker - So With Christmas Shopping Over....
…. I’d like to opine on something I saw a few times this season and how destructive I suspect it is to the merchants who did it.
We’re all used to the “one upmanship” in retail, whether online or in-person. That’s how “Black Friday” got turned into “well, maybe on Halloween” for one thing when it comes to holiday season sales. It also has gotten wildly abused with analytics from various online resources (e.g. merchants tracking you not only on their app but by paying for “silent pixels” and similar games) to attempt to “dynamically price” not just on what someone else is selling for but what you saw someone else selling for, while not offering the same deal to a random person who didn’t.
That last part,…….
(Click link to read more)
Source: https://market-ticker.org/akcs-www?post=254697
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