Dealers Will Not Survive This! Latest News Shocks the Car Market! (Video)
In this 25 November 2024 video, host Brandon, a used car dealer shares the ins and outs of the used car market from his perspective. He shares updates on car prices, what’s happening at the dealer auctions and what it’s like being a dealer. His goal is to share information to help customers make the best decisions while buying a car to save money. He does not want car dealers taking advantage of their customers.
There is growing concern within the automotive industry that many car dealerships may struggle to stay afloat due to rising costs, economic uncertainty and changing consumer buying habits, particularly with the shift towards electric vehicles, which could significantly disrupt traditional dealership models and require large investments in new infrastructure and service capabilities.
Dealerships are facing increasing expenses like labor, parts and overhead, putting pressure on profit margins. Consumers are now more informed and have access to online price comparisons, forcing dealers to compete on price more aggressively. A growing trend of car buying directly online, bypassing traditional dealerships, could significantly impact sales volume.
Dealerships need to invest heavily to service and sell electric vehicles, which can be a significant upfront cost. Some research indicates a decline in consumer trust towards dealerships, particularly regarding service costs.
Smaller dealerships may be forced to merge with larger chains to achieve economies of scale. Dealerships will need to increase investment in online platforms and digital marketing to reach customers directly. Another option is prioritizing customer retention through high-quality service experiences to offset potential decline in new car sales.
https://youtu.be/TwMo6kwQBBY
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