How important is staging your bedroom when selling a home?

Selling your home is much easier when the bedrooms look beautiful in photographs and during viewings. 

Staged bedrooms are a massive lure for buyers because they appeal to that back-of-the-mind desire for a tidy space to unwind in.

A well-staged bedroom will attract viewings and build excitement for your property above less well-kept properties – even if your bedroom isn’t as big as others or lacks the expensive built-in furniture of some luxury homes. 

Join us below to learn about bedroom staging, including professional tips for beautifully staging all your bedrooms.

How staging attracts viewings

When potential buyers browse property websites, they’re doing more than comparing prices and room sizes, imagining themselves living in those spaces. 

A beautifully staged bedroom immediately triggers an emotional connection, making your property stand out among dozens of listings. 

Clean, uncluttered bedrooms photographed in natural light create that coveted “sanctuary” feel buyers crave. Even better, staged bedrooms appear larger in photos and give buyers confidence that the property has been well-maintained.

Bed frame finesse

Your bed frame speaks volumes about the room’s quality, so ditch that metal frame with the missing finial or that tired divan base. 

A simple upholstered frame in light grey or natural tones provides timeless appeal, while a wooden sleigh bed adds character without overwhelming. 

Ensure your frame sits at a comfortable height — too low suggests student digs, while too high can make the room feel cramped. If storage is a selling point, an ottoman base keeps spare bedding hidden while showcasing the room’s practical features.

Pictured: Ottoman bed bases are super practical with large storage bases to minimise bedroom clutter.

Fresh, neutral walls

Those bold feature walls might have suited your taste, but neutral colours help buyers envision their style. Fresh white or soft grey walls create a blank canvas that photographs beautifully and makes your bedroom appear larger. 

Consider a quick repaint if your walls show scuffs or your colour choices are particularly bold — it’s a small investment that dramatically impacts first impressions.

Pictured: The interior designer 60-30-10 rule. A colour scheme that uses 60% of a room’s colour for the dominant colour, 30% for the secondary colour, and 10% for the accent colour.

Hotel-inspired bedding

Transform your bedroom into a boutique hotel experience with crisp, white bedding that speaks of luxury and cleanliness. Layer your bed with a plump white duvet, perfectly pressed sheets, and just two pillows. 

Add a single throw in a soft, neutral shade across the bottom third of the bed to create that professional, staged look that estate agents love.

Strategic furniture placement

Position your bed to create the best flow through your bedroom, typically against the longest wall opposite the door. Remove unnecessary furniture that makes the space feel cramped — a bed, bedside tables, and a single chest of drawers is often enough. 

Pull furniture slightly away from the walls to create a sense of space and ensure clear pathways around the bed for those all-important viewing photographs.

Pictured: Bedroom with the bed positioned within natural light, with layered bedding and throw overs.

Natural light maximised

Your bedroom must shine in property photos, so maximise natural light by cleaning windows inside and out. Replace heavy curtains with simple, neutral blinds or lightweight curtains that frame the windows without blocking light. 

Position mirrors strategically to bounce light around and create the illusion of more space — a large mirror opposite a window works wonders.

Declutter and depersonalise

Pack away personal photographs, remove religious items, and store out-of-season clothes — buyers need to imagine their life here, not see yours. 

Clear bedside tables of everything except a lamp and perhaps a tasteful book. Store everyday items in matching boxes under the bed, and ensure wardrobes are only half-full to showcase storage space.

Create lifestyle touches

Add subtle touches that suggest a peaceful lifestyle without overwhelming the space. 

A small vase of fresh flowers on a bedside table, a folded Sunday newspaper with a coffee cup in a breakfast tray, or a cosy reading nook with a single throw and book can create aspirational moments that resonate with buyers — just don’t overdo it.

Lighting layers

Think beyond the basic ceiling light to create an inviting atmosphere that works for viewings anytime. A pair of matching bedside lamps add symmetry and warmth, while a floor lamp in a reading corner creates an intimate zone. 

Warm white bulbs throughout ensure your bedroom photographs well and feels cosy during evening viewings. If your bedroom feels dark, consider adding a stylish pendant light that becomes a talking point without dominating the space.