BOOK PUBLISHING HAS NEVER BEEN EASIER

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When Amazon achieved book publishing dominance in 2009 it was an ambush. Book publishers were mowed down like conscripts in the trenches of the Western Front.  Prior to Amazon, book printers and unknown authors were a made in heaven partnership.

Amazon has since achieved notoriety not for the books it publishes but for the books it refuses to publish. Amazon has become Big Brother and rebel authors are forced to return to conventional publishing.

In truth, the old methods of book publishing were better.  Since, print-on-demand (POD) books have made it easier and cheaper for authors to publish and distribute their own books and they are doing better than Amazon.

What is POD book printing? One computer fed book printer run by a single operator has replaced scores of old crafts involved in old-style book publishing.  Within a few weeks, your manuscript is turned into 100 + beautifully bound books delivered to your doorstep. The cost of say 200 books is less than a new kitchen cooker.

Ghost-writer Michael Walsh has been printing and re-printing books since 1974.  The author’s name is on 52 book covers, eight of which are published independently of Amazon. The latter is more profitable than are the 51 Amazon-published books.

“Amazon is merely a POD book publisher, the only difference being is their supremacy. When it comes to selling books they are as useless as a walking stick with a wheel on it.”

The author says that Amazon sells a few of his poetry collections. “However, when in 1999 I self-printed 3,000 small poetry books all sold out in weeks.

“In the 1980s I self-printed Behind Enemy Lines, Special Weapons and Tactics, How to See in the Dark, Business Matters, Witness to History, Death of a City and other titles. I ordered each title in quantities of 1,000; all quickly sold.  The profits were higher than Amazon’s meagre 10%, which is what conventional book publishers pay authors anyway.”

The only stumbling block for self-publishing authors is how to sell their books from home or office. Michael Walsh has considerable experience in this field too.

There are three kinds of authors. 1) Specialist, like me, uses social media to promote their books. 2) Niche writers draw on their career or their life experiences. A holiday rep or hotelier will target the leisure market; a police officer will target their reviews and adverts at the crime and security markets. 

Novelists, including romance and soft porn, deliver their books to local shops on a sale or return (SOR) basis. For instance, the author leaves 12 books and each week calls in to collect two-thirds of the cover price of the books sold in his absence.

How do I prepare and print my POD book? Michael Walsh says, “As a ghost-writer, I have brought to retail standard scores of poorly written books. In fact, most books, including those of household name authors, are ghosted.

When your book is print ready I prepare it for the book printers. As soon as payment is received your books are ordered in whatever quantity to you require and you await delivery; it really is that easy.

Authors are taking advantage of new technology harnessed not by Amazon but by them. It has never been easier; Amazon, eat your heart out.”

MICHAEL WALSH is the author of RISE OF THE SUN WEEL, EUROPE ARISE, TROTSKY’S WHITE NEGROES, MEGACAUST, DEATH OF A CITY, WITNESS TO HISTORY, SCULPTURES OF THE THIRD REICH VOLUME I and VOLUME II  and 52 other book titles.

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Michael Walsh currently has eight books listed under BUY DIRECT. Royalties will be ploughed into adding further popular titles declared taboo by the treacherous troika; Amazon, Facebook, and Mainstream Media. When ordering the book contact Michael Walsh by email keyboardcosmetics@gmail.com to receive your signed copy.

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