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3 Networking Workflows That Build Real Trust (Without the Hustle)

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Three business owners in my mastermind group asked me the same question last week; about their networking workflows:

“How do you stay in touch with people after a networking event without sounding desperate or fake?”

One of them had come back from a conference with 40+ business cards and zero follow-ups. Another had a CRM full of “warm leads” they hadn’t spoken to in months. And the third had no system at all.

I knew exactly how they felt. I used to call it “the follow-up shame spiral.” You mean to reach out. But then it feels too late. And now it’s awkward. So you do… nothing.

Until you need a favor. Or a referral. Or a client. And by then, it’s too late.

If this is you, it’s not a discipline problem. It’s a system problem.

The Real Problem: You’re not bad at networking. You’re bad at remembering. The average person meets 25-50 new contacts per quarter but follows up with fewer than 5. A simple workflow closes that gap.

The good news? You don’t need to become a super-connector or spend hours a day on LinkedIn to stay top of mind.

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You need Networking Workflows.

Let me show you three real workflows I use to turn connections into community.

The “Pocket Capture”

When to use it: Right after you meet someone IRL or on Zoom

Why it matters: Most connections die in the 24 hours after you meet. Don’t let yours die in your pocket.

Here’s what works:

The No-Tech Version:

  • Take a photo of their business card with your phone camera
  • Email it to yourself with 2-3 sentences about context
  • Set a calendar reminder for one week out to follow up

The Nimble Version:

  • Scan their business card using the Nimble mobile app (takes 3 seconds)
  • Add a voice note or quick comment: “met at She Podcasts, she does YouTube SEO, her podcast is hilarious”
  • Assign them to a workflow stage (ex: Warm — 8 Week Rotation)

The Zoho One Version:

  • Add contact directly in Zoho CRM mobile app
  • Use the “Notes” field to capture context and conversation details
  • Tag them with categories like “Referral Partner” or “Podcast Guest”
  • Set a follow-up task for 7 days automatically

Pro Tip: Do this before you leave the event. You won’t remember details later. Capture context while it’s fresh.

This tiny habit has saved me from hundreds of awkward “hey, remember me?” emails.

The “Signal Scanner”

When to use it: 5-10 minutes each morning

Why it matters: LinkedIn is noisy. The right workflow helps you focus on the right people.

Here’s what works:

The Manual Version:

  • Create a private LinkedIn list of your top 50 contacts
  • Check their recent posts each morning
  • Comment thoughtfully on 3-5 posts

The LeadDelta Version:

  • Tag your top contacts (Clients, Referral Partners, Prospects)
  • Create a custom engagement feed
  • Scan your private feed daily for signals: job changes, announcements, etc.

The Zoho One Version:

  • Use Zoho Social to create custom lists of key LinkedIn connections
  • Set up monitoring for specific contacts
  • Get notifications when they post or share content
  • Track engagement directly from your Zoho dashboard

By The Numbers: LinkedIn posts get 2x more engagement from comments than likes. Be first with real value.

Your Networking Workflows Starter Pack

Here’s everything you need to get started:

Budget-Friendly Option:

Single-Tool Option:

  • Nimble CRM ($25/month, 14-day free trial) — handles contact capture, social signals, and timeline reminders all in one place

All-in-One Option:

  • Zoho One ($45/month for all apps) — includes CRM, social monitoring, email, and automation workflows
  • Best for businesses already using multiple tools

Specialized Add-On:

  • LeadDelta — for a clean, distraction-free LinkedIn experience (pairs well with any CRM)

Frequently Asked Questions

What’s the best CRM for networking if I’m just starting out?

Start with the free options first — Google Calendar and LinkedIn lists. Once you’re consistently following up for 30 days, then invest in Nimble. It’s built specifically for relationship tracking and combines contact management with social signals. According to HubSpot research, 78% of salespeople using social selling outsell their peers, but you need a system to make it sustainable.

Is LeadDelta better than LinkedIn Premium?

LeadDelta gives you a lot of the features of LinkedIn Premium without the limits or the price. LeadDelta filters out noise and lets you engage strategically with a clean interface. LinkedIn Premium gives you InMail credits and additional search filters, but it doesn’t solve the “who should I engage with today?” problem. LeadDelta does.

Do I need both a CRM and LeadDelta?

They serve different purposes. A CRM (like Nimble or Zoho) handles time-based workflows and contact history. LeadDelta handles real-time LinkedIn engagement and context. Together, they’re a dream team. But start with one, get good at it, then add the other.

Can this replace traditional networking events?

Not replace — enhance. These workflows help you follow through on your in-person efforts without overwhelm. Small Business Trends reports that 85% of jobs are filled through networking, but most connections are lost within 48 hours of meeting. The workflow prevents that loss.

Ready to Build Your Networking Workflow?

Stop losing connections in the follow-up void. Get a Fix-It Session for just $150, and I’ll create a custom networking workflow designed specifically for your business and tools.

You’ll receive within 24 hours:

  • A 10-15 minute video audit of your current networking approach
  • A custom workflow that fits your existing tools (or recommendations if you need them)
  • Templates for follow-up emails that don’t sound desperate
  • A 1-page implementation guide you can start using today

No meetings required—I do the work for you. Asynchronous, actionable, and delivered fast.

Book Your Fix-It Session Now

Low budget marketing strategies for CEOs with no marketing department. Join DIYMarketers.com for free marketing tips.


Source: http://diymarketers.com/networking-workflows/


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