How to Use Pinclicks to Spy on Your Pinterest Keyword Strengths

Today I’ve got a spicy little secret weapon for you: Pinclicks. Yep, that amazing Pinterest tool you might’ve heard whisperings about but haven’t actually used yet? Buckle up, because I’m gonna show you exactly how I use it to stalk my own Pinterest account like a data-loving detective – and how YOU can do it too.

And don’t worry – it’s way easier than trying to understand the Pinterest algorithm (been there, screamed into the void!)

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Video Walkthrough of Pinclicks Account Explorer

Step 1: Open Up Your Account Explorer and Breathe

So, here I am peeking inside my Pinterest account using Pinclicks’ Account Explorer feature. And guess what jumps out right away? A sweet, sweet list of keyword rankings. I had 30 keywords in the top 25—until I didn’t. But hey, Pinterest gonna Pinterest. Sometimes you win, sometimes you tank. Life goes on.

BUT! That dip actually uncovered something wild…

Ghost Pins from the Past = GOLD

Remember that dusty ol’ blog post from six years ago about real estate marketing? Turns out, it’s STILL ranking like a champ. I found it because Pinclicks showed me the exact pin and the post it came from. Six years later and still bringing in traffic? That’s basically Pinterest royalty status.

Moral of the story: just because a post is old doesn’t mean it’s dead. Update it. Make fresh pins for it. Give it a glow-up and ride that SEO wave!

Know What You’re Ranking For (And What You Should Be)

Now here’s where it gets real juicy.

By analyzing your top-performing pins and keywords, you’ll discover your actual strengths on Pinterest. For me? Real estate marketing is my solid base—but I’m starting to grow in “make money online for women.” A gal’s gotta diversify!

And heads up: just because something gets views doesn’t mean it makes money. My post on “free printable wall art”? Traffic magnet. But RPM? Meh. On the other hand, “money-making ideas” = cha-ching!

This is where Pinterest meets profit strategy, baby!

Dig Into Your Boards (Because Board Strength Matters!)

Next, I peeked at my boards sorted by performance, not creation date. What I found?

Boards like “Goal Setting,” “Art Journaling,” and “Side Hustles” are poppin’. So when I create new pins that match those themes? They get boosted FAST. It’s like feeding Pinterest what it already likes and getting rewarded for it. YES PLEASE!

So ask yourself: which of your boards have some juice behind them? Use that to your advantage!

Pins With Power: Use Them!

I checked out which of my links were dominating—and holy moly, my “Marketing Holiday Dates & Hashtags” post is doing a backflip off the high dive. One pin for it has 1,400 saves. Another version? THIRTY-SEVEN THOUSAND!

That tells me two things:

1. That post is a BOSS.
2. I need to make more fresh pins for it. Like, yesterday.

Old pins can only take you so far. New visuals + updated content = new life in the Pinterest ecosystem.

Find New Keyword Paths Without Duplicating

Here’s the real magic: use your current top-performing keywords as breadcrumbs.

Instead of just hammering “free printable planner” until your eyes bleed, find related topics – like “budget printables” or “goal-setting templates.” Build a little content family around your keywords and strengthen your boards while you’re at it.

And remember, on Pinterest? A rising tide lifts ALL the pins!

Final Thoughts (Aka Your Pinterest Pep Talk)

This whole Pinclicks journey? It’s less about chasing trends and more about understanding YOUR unique account strengths.

You’re not starting from scratch – you’ve already got data. You’ve got pins that WORK. You’ve got boards that are primed and ready. Use that. Build on it. And keep evolving your content strategy like the brilliant Pinterest powerhouse you are!

Here are some more great pins you might love!

Source: https://marketingartfully.com/how-to-use-pinclicks-to-spy-on-your-pinterest-keyword-strengths/