For years, publishing a book has been considered one of the most powerful ways to build authority. But traditional publishing is slow. Self-publishing can feel like shouting into the void. And neither comes with guarantees. That’s what makes Life IPO—the done-for-you publishing campaign of Trelexa—such a standout.

Life IPO comprises more than getting your name on a book. It helps launch your expertise in the same way a company goes public: with strategy, media coverage, and clear benchmarks for success. Most notably, it comes with a bold promise: 

…if your book doesn’t reach #1 in an Amazon category within 90 days of chapter approval, you get your money back.

The Concept: Turning Expertise Into Equity

Trelexa uses the term Life IPO to reframe how we think about our ideas. In the financial world, an IPO marks the moment a private company enters the public market. It’s a launch, a declaration, and a value multiplier.

That same logic applies to thought leadership. When you’ve spent years developing insights in your field, those ideas are assets. But they’re not working for you until they’re packaged, positioned, and published. Life IPO treats your experience like a company’s balance sheet; and the book as the moment you take it public.

This isn’t about writing a memoir. It’s about releasing a chapter that showcases your unique authority in a broader collection, then pairing that with national media coverage, podcast guesting, and author-branded marketing assets.

The 90-Day Guarantee: What It Means and Why It Matters

One of the most compelling features of Life IPO is its refund guarantee. Once your chapter is finalized and approved, Trelexa kicks off a 90-day launch window. If your book doesn’t hit #1 in at least one Amazon category during that time, you get a full refund. No fine print. No backpedaling.

There are guardrails, of course. Authors must meet deadlines, attend onboarding sessions, and remain responsive throughout the process. But if you do your part, Trelexa promises to deliver on theirs, or return your fee in full.

In a world where so many coaching programs and publishing services overpromise and underdeliver, that kind of accountability is rare.

Done-for-You Publishing: The Life IPO Deliverables

The Life IPO program is structured for ease and efficiency. You don’t need to be a writer. You don’t need to know how Amazon algorithms work. And you don’t need to learn how to pitch the media. Trelexa does it all.

Your involvement starts with a 60-minute recorded interview. From that, Trelexa’s editorial team crafts a 3,000-word chapter that becomes part of a category-targeted book. Once you approve the final draft, the countdown begins.

From there, the campaign includes:

• Professional editing, formatting, and design

• A coordinated launch push

• Guaranteed PR placements in 200+ media outlets

• A guest appearance on a podcast with 70,000 monthly listeners

• 100 print copies branded with your name

• Custom graphics and evergreen lead funnels

It’s not just publishing. It’s platform building.

Bestseller Campaign Strategy: Not Just Hype, But Tactics

How Trelexa engineers launch-week momentum for real results.

Hitting Amazon’s bestseller list is about data and timing.

Trelexa doesn’t drop your book into hyper-competitive categories like “Leadership” or “Self-Help.” Instead, they research low-competition niches where search volume is still meaningful and where your book can dominate. This makes the #1 badge attainable without compromising relevance.

Launch week includes a timed buying campaign, press release distribution, and podcast amplification. These coordinated efforts create momentum, and that momentum translates into rank.

But the visibility doesn’t stop there. Trelexa builds a long tail for the campaign by encouraging authors to use podcast interviews and PR content across their websites, newsletters, and social media platforms.

Program Options and Investment Tiers

Three clear price points, with escalating visibility and perks.

Trelexa offers three tiers of participation, each suited to different goals and budgets:

Starter – $3,500

You’ll get everything needed to become a published co-author: editing, launch support, and 20 print copies of your book. It’s the essential entry point into the program.

Authority – $5,500

This includes your name on the book’s cover, 100 copies, and expanded visibility assets. It’s ideal for professionals aiming to make the book a core part of their brand identity.

VIP – $9,888

At this level, you receive everything in the Authority package, plus a TV interview on a major network affiliate, three podcast guest slots, a national press release, and three months of journalist outreach. It’s designed for serious thought leaders who want maximum saturation.

What to Expect On Your Life IPO Call

Booking a Life IPO call isn’t a commitment. It’s a discovery process.

Trelexa uses the call to evaluate your personal brand, your publishing potential, and your market niche. They’ll explain the full campaign strategy, walk through deliverables, and confirm if there’s still an available spot in your vertical.

Only 27 authors are accepted per campaign window to avoid internal competition and to protect each book’s launch viability.

The Author Advantage in 2025 and Beyond

Becoming an author used to be a years-long journey. Now, with the right team and the right timing, it can be a 90-day sprint to visible authority.

Trelexa’s Life IPO program is a strategic, measurable, and low-risk way to claim your spot in the expert economy. You retain your copyright, keep creative control, and exit the process with more than just a book. You walk away with a brand asset.

And if the results don’t materialize? You get your money back. No vague excuses. No half-baked analytics. Just results, or a refund.

In a saturated market, that kind of clarity speaks volumes. And for experts ready to rise above the noise, Life IPO might be the loudest move they make this year.

Learn more about it here: https://leadership.trelexa.com/