Why Tariffs Are Not Hurting These CEOs - Josh Smith & Bayard Winthrop (Mike Rowe Video)
In this 7 May 2025 video, host Mike Rowe holds a discussion about all the drama surrounding the tariff situation with a couple of CEOs who have stubbornly refused to become reliant on a supply chain made from links with foreign countries.
Josh Smith makes the best knives in America, and Bayard Winthrop makes the best sweatshirts. Their respective businesses – Montana Knife Company and American Giant – are very different but share a few important things in common. Most notably, a determination to make their goods in America, come what may.
For the first time in many years, that determination is being rewarded. Unlike so many of their competitors, Josh and Bayard are in no way impacted by the current tariffs, because their supply chain and their workforce are 100% American made. Their perspective on what’s happening with the global economy is important, and I’m glad to share it with you.
https://youtu.be/YdVCgCok7m0
00:00 Chuck and I introduce the guests
00:54 Josh Smith shares his thoughts on recent U.S. tariffs
04:33 Companies respond to a 150% increase in cost of goods
06:55 What U.S. manufacturing would look like if we were at war today
10:24 How U.S. steel manufacturing has changed
16:17 Challenges with scaling production in U.S. manufacturing
19:47 How Josh’s company has grown
21:58 How to compete with AI
22:56 Whether the U.S. has a skills gap or a will gap
26:37 Josh Smith discusses his new knife supporting my foundation
32:18 How the message of “American-made” is resonating
34:04 Transition to conversation with Bayard Winthrop
34:24 How tariffs have affected American Giant
39:00 Effects of America’s shift to a consumption-driven economy
41:56 Whether the U.S. should rely on other countries for necessary goods
48:42 China’s unethical trade practices
51:45 What it takes to make a product 100% American-made
58:28 When it became difficult to instill work ethic
1:03:00 Current labor needs in the U.S.
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