CBSO hiring for audience expansion and diversification

From the Personal Branding Blog CBSO is Hiring in Hopes of Expansion

The City of Birmingham Symphony Orchestra (CBSO) recently announced plans to hire a marketing and communications specialist. This strategic move is part of a drive to bolster the orchestra’s visibility and widen their audience reach.

The person picked for this role will be responsible for creating compelling campaigns and fostering positive relationships with the media. Their task is simple – attract a larger, diverse audience, improving the orchestra’s reputation on a national and global scale.

Collaborations with the rest of the CBSO team will be crucial. Together they plan to generate innovative ideas to boost ticket sales as part of a wider initiative, with a keen focus on engaging younger audiences to classical music.

This new recruit will work side-by-side with the Chief Executive on strategies to enhance the CBSO’s visibility and diversify their audience. Expectations include handling public relations, restructuring the organization’s internal communication channels, and coordinating special events reflective of the CBSO’s brand.

Beyond public relation, the specialist will require proficiency in social media trends, digital marketing, content creation and storytelling. Above all, they should possess a fervor for classical music. These proposals aim to increase engagement and attract more sponsors, ensuring future expansion and success for the CBSO.

Enhancing CBSO visibility through strategic hiring More Than a Single Role

In addition to the communication role, CBSO is also scouting musicians to fill out key roles in the orchestra. Top on their list are an oboe player, a dynamic violinist, a principal bassoonist, and a sensitive cellist – each with significant playing experience.

These professionals will join the already established team, inspiring audiences with their exceptional performances. CBSO strongly believes that these new talents will be instrumental to their success.

Ready For Transformation

Emma Stenning, leading the CBSO, holds the belief that the orchestra is ready for transformation. This involves cultivating a more diverse, younger audience and creating stimulating concert experiences. Her efforts to boost the CBSO’s reputation have garnered significant recognition.

An Investment in the Future

The CBSO views this hiring as an investment in their future. They are prepared to provide a competitive salary that reflects the high caliber of the candidate they are seeking. Their goal is to adapt to the changing tastes of existing and potential patrons.

Summer of Sports and Symphony

Lastly, the CBSO plans to host a “Summer of Sport” event, featuring not only their beautiful music, but a taste of the Caribbean and a series of fitness workshops. This diverse approach is another demonstration of their commitment to engaging with a wider audience.

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