How Video Transcription Services Can Boost Marketing Strategies

If you’re running a business in today’s world, you’re probably using video content as part of your marketing efforts. Video content is very likely the most used type of marketing, and there’s a good reason for it. To fully leverage its potential, you might want to transcribe YouTube video to enhance your SEO strategy, improve accessibility, and reach a broader audience by making your content searchable and easier to understand.

Videos are easy to absorb, it provides the audience with both auditory and visual inputs so that not much is left to imagination. That’s why it’s effective, but there’s much more to it than just making a video. Transcription of any content plays a great role in marketing, so let’s discuss it a bit further.

What Is Marketing Transcription?

Marketing transcription is when audio and video content that businesses use as part of their marketing campaigns are transcribed into text. Not only does this help in improving your marketing strategy, but it also provides a great foundation for the reusability of all the marketing content.

With marketing transcription, your business can maximize the use of your content, and it can become more accessible, easily discoverable, and reusable for many other marketing strategies you might have in mind in the future. Of course, it has to meet legal requirements and have necessary legal compliance.

Audio and Video Content Transcription

There are two types of content audiences focus on, video content and audio content. Businesses usually use the first type frequently in marketing. But, audio content is fairly important in marketing efforts as well. It’s best to transcribe both types of content because a written record will drive marketing.

Transcription and Search Engines

To explain it easily, it works like this. You create audio or video content for your business’s profile page. Then, like everyone else, you use a transcription service or software to make it into text. It’s best to review and edit for the transcript to be accurate and clear.

Once this is done, the transcript is embedded on the webpage where the content is. There must be structured data markup on the page, and the transcript should be optimized with keywords and metadata relevant to the content.

This means that the text is accessible by search engines like Google and can be easily indexed. But, the transcript should be immediately below the player (embedded YouTube player) on the webpage, and you should implement structured data like schemas to include the details of the content which will help Google understand it better.

Types of Content Transcription Services

There are tons of types of transcription services out there, it depends on which industry and what content we want to transcribe. But, broadly speaking, there are two types which depend on the content, and two types which are manual and automated transcription.

Manual Transcription

This means that people are transcribing your audio or video content. So, somebody will be listing to what the people in the content are saying and keep a written record of it. You can then use this material for a lot of other marketing strategies. Manual transcription means:

Highly accurate: When people transcribe audio and video files, it is highly accurate because they have probably listened to the content or seen it many times before they’ve written it down. There’s also a high level of collaboration through things like Google Docs when working on transcripts.

Accurate in context: People can transcribe your spoken content accurately because they can understand the context of it. It’s the case when transcribers are listening to in-depth interviews, and they need to understand the context to be able to transcribe it.

Flexible: Human transcription is flexible because you can easily identify the speakers, you can add verbatim, and do other things that you need. With video content, it’s even easier because you can identify the speakers by looking at them.

Quality transcription: It’s possible and very likely that some manual transcription services offer better quality than automatic transcription. So, when you see those captions on videos, you know that someone really gave their best and you can understand the full context of the video content.

Automatic Transcription

Automatic transcription is a bit different, the name tells you that it can automatically transcribe your marketing materials. It can also easily transcribe YouTube video materials into multiple languages, depending on the need for the video and how many captions you want. It’s usually based on AI, and it features things like:

Speed: There are no people involved, and there’s no need to watch a video recording more than once. It’s not as time-consuming. You just run your videos through the software and it provides written records of the spoken content which you can add to your video as closed captions.

Cost-effectiveness: You’ll use one solution for numerous content types. This solution is likely able to convert any audio to text. So, you won’t be using manual transcription services, and you won’t be hiring speakers of different languages if there’s a need to have it transcribed into multiple languages.

Real-time transcription: With automated transcription you get the video content transcribed in real-time, and it can do it for the entire video. You can do the same with audio files and get the written text in real-time. Most of the videos on social media do this.

Scalability: If you have a lot of video content, it can easily produce proper video transcripts with minimal manual intervention. Video transcription can help scale videos for reuse in the entire organization. Your marketers can reuse the video in different social media campaigns.

What Marketing Video Transcription Is About

Video transcription in marketing involves converting speech from marketing materials into written text. The materials get their text version, and you get a ton of benefits out of it. You can reuse it, and you can improve your reach and accessibility.

Benefits of Video Transcription

There are tons of benefits to using transcription as a marketing tool. Through using transcription services, you get improved search engine optimization, you improve accessibility, improve brand’s reach, and increase the number of potential customers.

Improved SEO

With better SEO, your potential customers can easily search for your brand and get to your particular marketing content. With these kinds of transcriptions, you get better indexing because search engines index text. Your video transcriptions include naturally spoken keywords, and you can use them to create metadata to boost SEO.

Greater Accessibility

With greater accessibility, you’ll reach a wider audience because your transcriptions will provide people with hearing impairments with an ability to access them. Screen readers will give the ability to people who are visually impaired.

Repurposing of Content

You can easily reuse the transcripts that you obtain from your video or audio transcriptions in your blog or as a part of the FAQ section on your website. There are many ways you can use it, even marketers are aware of this. Transcribing candidate interviews can help in recruitment.

Increased Usability of Content

Instead of going through different videos, users can easily search the transcripts and locate what they need. This makes the content even more accessible. You can also use transcripts to create summaries or abstracts.

Better Global Reach

By transcribing your videos you’ll get increased engagement. It’s easier for someone to watch Instagram reels in the crowd when they’re transcribed. Your viewers will increase because of the text in the video.

Social Media Platforms Role

Many social media platforms use video content and the videos have some kind of captions. This has become part of the strategy of any business, to use social media posts to get information through social media to potential clients.

YouTube, Instagram, and Facebook, all these platforms produce a ton of video daily, and with the help of transcribing, they can drive even more traffic to any business and help viewers make informed decisions on services and products.