6 Effective Ways to Improve Brand Loyalty of Your Franchise

If you’d like to help your franchise thrive, you can take steps to improve brand loyalty. When you’re able to generate repeat business, you’ll be putting yourself in a more optimal position since keeping existing customers can often be easier than finding new ones. Here are six ways to improve brand loyalty.

1. Offer Quality Products and Services

Quality products and services almost sell themselves. Whether you’re offering a service, an experience, or a product, focusing on quality is one of the best strategies to employ. Your customers will notice and will hopefully keep coming back for more. If you fail to do so, some may not return unless you’re able to bring them back with an enticing offer.

2. Focus on Customer Service

People enjoy being treated with respect and professionalism. Customer service can play such a big role in how customers view your business. To improve brand loyalty, make sure you spend enough time training your employees. Every interaction with a customer can be thought of as an opportunity to develop your business. Your staff should have this viewpoint as well, and as the leader of your team, make sure you listen carefully to your customers so that they will feel valued.

3. Put Your Name Out There

If you have the opportunity, consider sponsoring local events. This can serve as an effective marketing tool. People in your community will associate your business with something positive, and this may encourage them to support you. Consider taking advantage of opportunities when community members seek you out and feel free to put yourself out there, too. Reach out to the local chamber of commerce, youth organizations, or other non-profits to see how you can help.

4. Implement Loyalty Programs

It can be a great idea to use a loyalty program to reward your customers for returning. There are various ways to go about this. You could use a simple punch card to treat someone to a special gift after a certain amount of purchases. On the other end of the spectrum, you could develop an online points program and provide customers with cash-back awards or special discounts once they reach a certain level.

5. Be Consistent in Your Messaging

People notice the small things, especially when they’re out of place. Because of this, focus on consistency in everything you do at your franchise. Come up with clear policies and procedures so that everyone in your organization knows how to handle different situations. Even details like the font that you use on your printed materials, the language you use when interacting with customers, and the clothing your employees wear can make a difference.

6. Give Customers a Way to Share Their Feedback

Give your customers a chance to share whatever they wish, at any time. This could be through social media, email, a paper form, or a phone call. If you use a survey, you could make it fun by offering a light-hearted rating system, and you could leave some questions open-ended to allow customers to express themselves as they wish. Also, acknowledge and thank them for their responses, and reach out to them if necessary.