Marketing Strategies for Medical and Healthcare Businesses

Marketing Strategies for Medical and Healthcare Businesses Are you taking the wrong approach to marketing your healthcare business? Follow the Top Marketing Strategies That Work For The Medical and Healthcare Sector

Marketing is an essential part of ensuring you have a successful business. There are numerous funnels to consider for each sector, and some have more success than others. Developing a strategy for your niche is vital to get the best results and none more so than in the healthcare and medical industry. 

Many people look online for healthcare advice, and that means doctors, nurses, and other medical professionals have to keep up with the change in consumer behaviour. Marketing in this area can be challenging, as most practices and professionals are not outwardly looking to promote services that make a profit. However, any business needs to make money to keep the doors open, so looking at ways to balance the situation will ensure an organization is prosperous.  

If you’re looking to improve your marketing strategy for your medical or healthcare business, check out some of these tried and tested techniques. 

Search engine optimization 

Many people start their search for healthcare advice online, so it’s not surprising that to be in front of these individuals that you need to rank well in search results. If you offer services outside the general healthcare essentials such as specialist treatments or cosmetic services, then appearing in this search is also crucial. 

However, it’s not just a case of creating a website and writing a few blog posts that will help you gain traction on search engines. There is a lot of work behind the scenes to make it happen. Blogs do contribute to boosting ranking factors, but you need to ensure everything is optimized for readers and the search engines. 

Optimization takes place on and off-site, and this means that not only are websites important in the process, but it’s also who links back to them as well. Thinking about every aspect of your website and how it places for relevancy is also a crucial aspect. The information you provide should answer common questions that people ask. Not only should they answer it, but it should also give them an easy solution to help you convert them.

High-quality customer service 

An off-site marketing method that should be a focus in your overall strategy is delivering excellent customer service. In reality, no matter how much you market yourself in other ways, if you don’t have an excellent service, it speaks volumes. Word of mouth in the medical space is an effective way of spreading good reviews and experiences. So ensuring your deliver consistently good customer services and treatments is vital. Using the right partners and suppliers will also help you in this area, as you’ll receive high-quality equipment and supplies to carry out appointments. Teaming up with companies such as the Medical Supermarket will ensure you have everything you need to offer the best service. 

Engaging social media platforms

Another way to market your business is to use social media. Much like when people hop on Google to find out about their symptoms, individuals also look to social media for help. By building your social media platforms, you can engage with people looking specifically for your services. Although it’s not ideal to offer health advice over the internet, it is a great way to start a conversation that could lead to a conversion. 

Paid social media marketing is also an excellent option for businesses that want to promote specific services. Platforms such as Facebook have detailed audience information, which can be utilized for your marketing adverts. You can drill down into everything from location and age groups, and also further into interests and buying habits. 

Medical organizations should also look at other platforms such as LinkedIn to promote services. However, on this platform, you are tailoring it to professionals that may want your services for its employees. This type of platform is a great arena for ‘thought leadership’ connections. By establishing yourself as an expert in your niche, companies and professionals are likely to come to you for advice and services. 

Email marketing 

Most medical and healthcare professionals have a database of people that already sign up to receive notifications. Although there are several areas to consider regarding privacy and opting into emails – for customers that agreed to accept marketing emails, you can let them know about updates, new products, and services, etc. Email marketing is said to be one of the best ways to convert customers, as these individuals are already signed up to hear about your business. Emails are checked frequently on mobile devices and computers. Hence, if you pop up in an inbox with useful information, it will help you get in front of the right people. 

However, there is a fine line between bombarding recipients and delivering information that they will find useful. So experimenting and testing different methods is required to optimise its potential. 

Video marketing 

Video is one of the fastest-growing marketing methods across the internet and social media. More people are likely to engage with a video, and if it’s helpful, it could be shared numerous times. The key to approaching video marketing is to make it enjoyable. No one will watch a video, no matter how short, if it doesn’t capture the viewer immediately. Some companies experience significant reach with insightful videos. However, this doesn’t happen overnight. If you’re looking to get into this type of marketing, asking the experts could help. Looking at what is already on the web is also a good idea, as you will need to add a twist to this to make it different. 

Creating interactive videos are also a great way to raise awareness for fundraisers and events too. Some charities and medical organizations have seen challenges go viral within a matter of hours, especially when celebrities get involved. So research different ways to make an impact. 

These are just a few strategies to help your existing marketing funnels. Whether you are looking for local or national coverage, exploring the options above will help you get the most from your budgets.

by Chris London of Pixel Productions Inc. The Everything Design Company