How to Find Less Competitive Keywords to Rank

How to Find Less Competitive Keywords to Rank Finding the right keywords is tough, learn how to use Long-Tail Pro to Find Less Competitive Keywords to rank your pages on Google easier.

Keyword research is the foundation of any good SEO and link building campaign. Making mistakes in this phase has long term impacts on your website and your budget. Long Tail Pro is powerful keyword research software. One of the biggest hurdles businesses have to overcome is choosing the right keywords and finding less competitive keywords isn’t that easy. If you want to increase sales through better rankings, take a look at Long Tail Pro.

Long tail pro identifies high value keywords quickly and effectively. This includes the popularity, which consists of the search volume, fundamental word difficulty, and relevance. The search volume of a keyword shows how many people search for the phrase each month. It is shown in most long-tail keyword research tools relevance, on the other end, helps identify if the word would be of interest to the reader while difficulty helps how hard it would be to rank a name.

Features and Importance of Long-tail pro

• Conducts keyword research for the long-tail keywords

The application essentially uses automation and the Google Keyword Planner tool. It helps to take a seed keyword of your own and expand it into as many as 800 keyword variations. The variations are guaranteed to be worthwhile, valuable, and even meaningful. However, the volume is the critical part. The second step of keyword research is to narrow down the list. Whenever you find a list with too few keywords, the list was not big enough. The program searches and reviews the terms entered concerning whatever you intend to search. Generated information from the software is utilized to pick out the best.

• Competitive analysis

Long Tail Pro helps you outrank your competitors.

One of the must-have features in a keyword suggestion tool is a way to measure difficulty.

Other keyword research tools break down their keyword competitiveness into three levels: Low, Medium, and High.

Long Tail Pro takes keyword competitiveness to a whole new level.

Using the average keyword competitiveness metric, you can calculate the viability of keyword ideas for your brand on a scale of 0 to 100.

Don’t let the plethora of meaningless metrics from other tools turn your keyword analysis into paralysis — let Long Tail Pro’s proprietary algorithm do the heavy lifting for you, giving you nothing but relevant keyword data.

The page meta information, which includes the: including the URL, the title, the meta description, and any meta keyword tags they have implemented. The page authority metrics based on Moz’s Page Authority, Domain Authority, and MozRank, as well as PageRank from Google, are important metric words brought forth by the application. This information is essential in understanding how not only your competitors are ranking, but how difficult it will be to outrank them.

• Identification of headlines

No matter how unique and innovative content is, a weak headline will ruin its chances of being super successful. Headlines are crucial in all forms of writings. Special attention should be emphasized to them. Data and analytics help write great headlines that instantly captures the attention of the readers. Long-tail pro guides help one to identify how useful a particular page is. 

• Essential in Content Marketing.

Long-tail pro capitalizes on the essential factors classifying algorithms that are commonly used in Google. Their intent is identified by the keywords they are searching for. On-page site phrases are essential in boosting the performance of the sites marketing efforts. 

Sometimes, the best way to do keyword research is to let your competitors do all the work.

By switching to the Competitor Keywords mode, you start with a competitor’s page or domain URL and watch as Long Tail Pro dissects their keyword strategy. Compare the keyword suggestions using all the metrics that matter.

Skip the number crunching and get straight to keywords that are proven to work!

• Cost.

The long-tail keywords are cost-effective. The use of keywords is not restricted to SEO. They are equally crucial for paid search adverts such as pay-per-click (PPC) campaigns. PPC campaigns usually require one to place a bid on the targeted keywords. The more competitive a keyword is, the more expensive it will be to bid on. Moreover, it is less costly to outrank competitors who are using the same long-tail keywords in their PPC campaigns.

Longtail Keywords Bring in Most of Your Organic Traffic

When it comes to being part of the overall digital marketing strategy, SEO and Content Marketing play two different yet crucial roles.

SEO, which is often regarded as the framework of any online strategy nowadays, has long been sought after and worked at as it is the key for business’ to boost brand awareness, online visibility, and increase in web traffic. It involves extensive work and a considerable investment of time and effort to make sure that it reaches the goal of ranking higher in search engine results pages (SERPs). This strongly helps the business become a more relevant search for their intended customers/audience who are looking for business like them in certain keywords associated with the industry.

For better traffic and, therefore, promotion, identify new keywords opportunities for your blog in 2020. What you need to do is analyze your competitors’ content gaps and see where you can overtake them.

Conclusion

Long-tail pro will help you refine the keyword research process and renew your content strategy. Since these keywords are highly specific to the niche, they are less competitive and cheaper to target. Ultimately this will help you find less competitive keywords more effectively in order to boost rankings with a higher ROI.

by Chris London of Pixel Productions Inc. The Everything Design Company