GrabAGun Defies Industry Slump With Sales Surge

GrabAGun, the first publicly traded firearms retailer, has had better sales than the overall industry for 2025.  Marc Nemati, Chief Executive Officer (CEO) stated sales increased by 16% compared to an industry decline, as shown by the NSSF adjusted firearm sales, of 5.3%, for 2025 through the end of September.  Sales are good in spite of the stock price dropping 70% after going public.

In 2025, Donald Trump Jr. became an advisor, then a stockholder in GrabAGun. GrabAGun went public in July of 2025 to become the first, and currently only, firearms retailer listed on the NYSE.  GrabAGun is designated PEW on the NYSE. Prices of the stock increased from about 11.8 in early January to over 17.2 on July 15. By July 29, the price had dropped to 6.2, then gradually dropping to 3.78 on November 14. GrabAGun remains the only firearms retailer listed on the NYSE.

Cash and equivalent assets of GrabAGun were listed as $3.65 per share at the end of September. GrabAGun has been repurchasing shares at these low prices. This is an indication GrabAGun management is convinced the company is on the right track. When a company purchases its own shares with cash, each remaining share owns a larger proportion of the company.

CEO Nemati reported GrabAGun has no debt. From yahoo.com:

 “With over $109 million in cash and no debt, we remain well positioned heading into the fourth quarter and the holiday season. Demand across our core categories remains steady, supported by strong customer engagement on our platform. We’re continuing to invest in the business, advancing our technology, expanding our supplier relationships, and strengthening our customer experience. Our focus remains on building scale, driving operational efficiency, and creating lasting value for our shareholders.”

For the third quarter, net revenue was up, at $22.3 million. This is a 10% increase over the same quarter in 2024. Loss from the conversion to public listing and stock based compensation resulted in an overall loss for the quarter.

 Net loss was $3.3 million compared to net income of $0.6 million in the prior year quarter, reflecting the aforementioned stock-based compensation and expenses related to the Company’s public listing.

GrabAGun is dual listed on the NYSE Texas.  GrabAGun keeps its primary listing on the NYSE in New York City. The physical location of GrabAGun is in Coppell, Texas, a suburb of Dallas.

The focus of GrabAGun is online sales. Sales through mobile devices accounted for 67% of transactions and 64% of revenue in the third quarter. The strategy is to make online sales, particularly through mobile devices, simple and easy.

In Q3 2025, Mobile Sessions⁴ grew 13% year-over-year, and accounted for 67% of transactions and 64% of revenue, respectively (compared to 65% of transactions and 63% of revenue for the prior year quarter), demonstrating a meaningful shift in channel mix that aligns with the Company’s mobile-first strategy.

Overall, firearms sales, as measured by the NSSF adjusted background checks, have been stable for October, just .3 percent lower than October in 2024. This is good news for the industry as a whole. It should be good news for GrabAGun as well.

GrabAGun has not avoided politics. They have taken a pro-conservative position. They have publicly made Donald Trump, Jr. an advisor and prominent shareholder. GrabAGun has partnered with SigSauer to sell specially marked handguns. For each sale, Sig Sauer makes a donation to Turning Point USA.

With no debt, GrabAGun seems well positioned to increase profits. If GrabAGun delivers a simple and pleasant purchasing experience to its customers, in addition to competitive prices, it may win market share. As the company purchases back shares at low prices, the remaining shares are positioned to reap higher dividends.

©2025 by Dean Weingarten: Permission to share is granted when this notice and link are included.

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