Media’s Bizarre “Lust-Hate” Relationship With Sydney Sweeney

Unless you’ve been living under a rock (I don’t blame you), you’ve been exposed to the controversy surrounding a jeans ad campaign starring 27-year-old actress Sydney Sweeney. People called it “nazi”, “fascist”, and a “dog whistle to white supremacists”. Others claim it promoted eugenics.

That’s a lot of strong words and serious accusations for a jeans ad. I mean, is Hitler’s face etched on these fascist jeans? Here’s the now infamous ad that managed to create a divisive national crisis.

Objectively speaking, this has to be one of the most generic jeans ads ever made. And I don’t see Hitler’s face anywhere.

So what’s the fuss about? The slogan is a play on words that can also be interpreted as “Sydney Sweeney has good genes,” which is something people say about healthy and attractive people. In the ad, Sweeney mentions that her features were passed down from her parents. Apparently, that’s racist, although she’s factually correct.

Given the absurdity of the accusations, most immediately dismissed them as the ramblings of unhinged TikTokers. But then, mass media got involved. It amplified the theories to a ridiculous degree and even gave them validity. Furthermore, “journalists” added more accusations, turning this random jeans ad into a significant, divisive, and even political crisis.

A headline from a French Canadian news outlet that says “Ad campaign deemed racist. American Eagle and Sydney Sweeney cause controversy.” The word “racist” is freely thrown in there to create an immediate word association.

At this point, one fact became obvious: This controversy is associated with an agenda, and there is a coordinated effort to promote a specific narrative.

To understand why media outlets were mandated to push a specific narrative, we need to understand the cultural war it has been waging across the world in recent years.

Normal is Offensive

Although most outlets will not admit it, the media’s main issue with the American Eagle ad is that it’s too “normal.” A conventionally attractive American woman models jeans for a brand named American Eagle. The horror.

While people would barely have noticed the ad about a decade ago, the cultural landscape has drastically changed. Indeed, mass media took a drastic turn towards social indoctrination, where some depictions are allowed and others are banned. Some call it “woke”, others call it cultural Marxism.

Under the guise of “diversity”, the media has been promoting anything abnormal and unnatural, going as far as calling obesity “healthy” and stating that “men can get pregnant.”

With those examples in mind – and the hundreds of others exposed on this site throughout the years – here are key points from a 1963 document titled “Current Communist Goals,” which listed the many ways the USSR was trying to destroy the United States from within.

20. Infiltrate the press. Get control of book-review assignments, editorial writing, policymaking positions.

21. Gain control of key positions in radio, TV, and motion pictures.

22. Continue discrediting American culture by degrading all forms of artistic expression. An American Communist cell was told to “eliminate all good sculpture from parks and buildings, substitute shapeless, awkward and meaningless forms.”

23. Control art critics and directors of art museums. “Our plan is to promote ugliness, repulsive, meaningless art.”

25. Break down cultural standards of morality by promoting pornography and obscenity in books, magazines, motion pictures, radio, and TV.

26. Present homosexuality, degeneracy and promiscuity as “normal, natural, healthy.”

Nowadays, it is not the USSR that is trying to destroy America from within. It is globalists who are attempting to weaken every nation around the world to facilitate the creation of a global government. It is about erasing local culture, history, and tradition to replace them with a global culture based on forced “diversity.”

What does any of this have to do with Sydney Sweeney? At first glance, nothing much. However, the culture war has gone so far that the mere existence of a “normal” ad has become unacceptable.

Furthermore, the document above stressed the importance of creating divisions within the United States. That is why they love to tug on racial issues.

As if the entire American Eagle controversy was scripted, Levi Strauss recently launched a jeans ad campaign starring Beyoncé. And it was deemed good. Are they purposely trying to highlight their hypocrisy?

Beyonce Good, Sweeney Bad.

Beyonce’s Levi Strauss ad. 

The pose, the jeans outfit, the cleavage, the blond hair—it’s ridiculously similar to Sweeney’s ad. Now, let’s look at how the media is treating Beyoncé’s ad.

Positive keywords such as “progress” and “culture fit” are used to turn this Beyoncé jeans ad into a beautiful historical moment.

Why did one ad generate unabashed praise while the other became a national crisis?

Well, one ad features Beyoncé, a celebrity we’re all forced to praise and admire under penalty of death. The other features Sydney Sweeney, a celebrity receiving diametrically different mass media treatment. It’s almost as if her career path was decided in advance: Although she is hugely popular, she’s not to be praised – she’s to be shamed.

Sweeney as Cassie in the first episode of Euphoria.

Sweeney became a household name due to her role as Cassie in Euphoria. In this highly popular teen series, Sydney plays the role of an 18-year-old high school senior with an infamous sexual history. Within the first minutes of the first episode, she takes her top off, and she gets choked during sex.

This scenario sums up Sweeney’s media treatment until now. They want her to take her top off, but they also want to choke her. Indeed, she’s constantly lusted over, yet often the subject of hate and vitriol. The media has a “lust-hate relationship” with her, where she’s to be sexualized but also attacked and humiliated. This is the path the industry chose for her. Some might say she’s a modern-day Marilyn Monroe, the ultimate sex symbol/industry slave archetype.

In 2024, Sydney was featured in a photoshoot containing every possible occult elite-related symbolism. From the one-eye sign, to Monarch mind control-related symbolism, everything is there.

Now, here are some pictures from the American Eagle campaign.

Left: A Monarch butterfly on the jeans. Right: Two one-eye signs. 

In short, Sweeney is in the same industry as Beyoncé. However, her “career script” is different. The powers that be might have wanted her to be at the center of this specific controversy—and others, too.

About a month before the American Eagle ad campaign, Sweeney was ridiculed for selling bathwater-infused soap. That’s the type of gimmick a washed-out celebrity would get involved with, not a rising star like Sweeney. It’s almost as if it was done to generate embarrassing publicity.

Following the American Eagle ad campaign, things surrounding Sweeney got stranger.

Some people took time out of their day to yell at Sweeney because of the racist jeans. That’s too absurd to be true. Were they paid to be there?

Sweeney’s personal information was also doxxed, and her voter status was posted online.

Sweeney’s personal information was posted on platforms like X and Reddit, revealing that she voted for *gasp* not Kamala. 

Although doxxing is morally reprehensible and potentially illegal, the media had to jump on this story and shame Sweeney.

This headline has a distinct “Communist China” feel, where those who defy the People’s Party’s doctrine are publicly shamed.

Although Sweeney’s voter status was revealed due to doxxing, The Guardian attacked Sweeney, stating that “politics and celebrity rarely mix well.”

Now let’s look at a headline from the same The Guardian about Beyoncé.

Beyoncé brings “star power” to Kamala Harris’ campaign. I thought that “politics and celebrity rarely mix well,” The Guardian

In short, although she did not utter a single political word, Sweeney is attacked for her politics, and “carnage” was predicted upon her. Meanwhile, Beyonce gave a whole speech at a whole political rally during a whole Presidential election, and it is described as her bringing “star power.” Was the word “carnage” used? Of course not. It’s Beyonce.

In Conclusion

When the American Eagle controversy first emerged, most people dismissed it as absurd. However, mass media amplified the issue, had “experts” weigh in, and forcibly associated a generic jeans ad with racism and eugenics. And it worked. The narrative was established. Whether one originally agreed or not, the association was made. And Sydney Sweeney had to be the face of it.

Although she is reaching a sex symbol status that is not often seen, she’s also a representation of everything mass media hates. She’s a conventionally attractive heterosexual woman with body proportions that heterosexual males deem desirable because they instinctively indicate good childbearing qualities. In a culture that celebrates the ugly, the bizarre, the unnatural, and the degenerate, this is bad.

In some ways, “they” wanted the ad to exist so people could be exposed to the criticism. It’s almost as if it were a warning to other companies: Stop doing that, or you’ll be called a Nazi as well. And Sydney had to be the face of it. Her looks gained attention while she was bashed for the values she inherently embodies.

While American Eagle might profit from this massive exposure, the industry’s script for Sydney Sweeney’s career is becoming apparent. Don’t be surprised if she’ll be involved in a “humiliation ritual” phase in the coming years.