Bright Products. Dark Intentions. Unmasking the Appeal
Every day, tobacco and nicotine industries use carefully engineered products and deceptive tactics to hook a new generation of users and keep existing ones.
Keep the industry out.
An estimated 37 million children aged 13-15 years worldwide use tobacco.
In many countries the rate of e-cigarette use of young people exceeds that of adults.
Marketing content promoting e-cigarettes, nicotine pouches and heated tobacco products has been viewed more than 3.4 billion times on social media platforms.
There are about 16 000 unique flavours.
Tobacco and nicotine industries use insidious strategies to make their harmful products appealing, especially to young people.
Manipulative product designs, attractive flavours, and glamourized marketing create a false sense of security and evoke desirability. We need to break the illusion.
Nicotine and tobacco products are highly addictive and designed to sustain use, trapping users in a cycle of dependence. Additives mask the harshness of tobacco, making it easier to start and harder to quit. No more ‘candy coating’.
Removing the appeal of these products through stricter regulations is essential to protecting current and future generations from harm. Don’t let the tobacco and nicotine industries trick people with their playbook.
Let’s stand together and make it crystal clear: No more tricks, no more traps.
Source: https://human-wrongs-watch.net/2025/05/31/bright-products-dark-intentions-unmasking-the-appeal/
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