Black Friday website delivers value with chuckles

The Brick’s Red, White + Black microsite makes Black Friday shopping fun, easy and uniquely Canadian

EDMONTON, (MMD Newswire) November 27, 2015 — With Black Friday just around the corner, The Brick has made Black Friday shopping easy and fun for Canadian online deal hunters at http://blackfriday.thebrick.com/.

On Nov. 20, The Brick launched its new microsite – Red, White + Black Friday – to celebrate Black Friday in Canada. The site features uniquely Canadian and novel features in a fun way to allow bargain-hungry shoppers to avoid outdoor line-ups, crowds and early winter blasts by shopping right from their computer at work or at home or on their smart phone or tablet.

The Red, White + Black Friday microsite features:

- Uniquely Made in Canada tips to make Black Friday shopping easy;

- “Boss Mode” activation, a throwback to 1980 and 1990 video games, which instantly covers your shopping experience with a decoy business analytics screen, one of which is an organizational chart with titles such as “Director of Procrastination

- Awareness” and “Cat Behaviour Consultant.” This screen can be activated whenever your co-workers walk by your desk, returning you to where you left off in your online shopping;

- User-generated tongue-in-cheek doctor’s notes diagnosing such ailments as “Acute Shopitis,” which can be treated with your new sofa or mattress.

“Our Red, White + Black Friday microsite is loaded with helpful tips and tools to help our customers take advantage of Black Friday in the great white north in a light-hearted way,” says Sheldon Pietrzykowski, Senior Director of Advertising, Marketing and Digital at The Brick. “We’ll give you plenty of notifications. We’ll make shopping easy wherever you are, even if you end up getting stuck at the office with your boss hovering.”

The light-hearted approach to Black Friday, bolstered in part by The Brick’s recent #BetterUpHere social media campaign, supports the Canadian-owned company’s goal of demonstrating that everything is better up here in Canada – including the Black Friday shopping experience. With helpful tools, entertaining content and great deals (that is what Black Friday is all about), The Brick’s Red, White + Black Friday microsite delivers a superior customer experience for Canadian shoppers coast to coast.

About The Brick

Focused on Saving You More, The Brick is Canada’s largest retailer of furniture, appliances, mattresses and electronics. With 220 stores and more than 5,000 employees across the country, we’re proud to be part of your community.

FOR MEDIA INQUIRIES, PLEASE CONTACT:

Greg Nakonechny Vice President, Legal, and Corporate Secretary The Brick Group 780-577-4043 gnakonechny@thebrick.com

The Brick is online at www.TheBrick.com. Keep up-to-date and follow us on Twitter, Facebook and Instagram.