The 5 Biggest SEO Challenges Facing E-Commerce Websites in 2018

The 5 Biggest SEO Challenges Facing E-Commerce Websites in 2018

SEO or Search Engine Optimization has grown in the last twenty years to become the single most powerful strategy for online marketing. SEO on a normal website is hard enough, but is an even more difficult task for those operating e-commerce websites. And it becomes an even more difficult task if the people handling your online marketing have little or no knowledge how ecommerce SEO actually works!

If your team is not SEO and e-commerce literate, then for the love of all things holy, keep them away from your website. Because they will only add to the problems you, as a business owner, might be facing. Already in a pickle? Consider taking help from an SEO consultant in Sydney, Seo North Sydney.

What are the Top 5 SEO Challenges faced by E-commerce Websites?

E-commerce provides a huge number of opportunities to earn not a few, but a significant amount of money. This will only be possible if you are able to deal with the marketing part of your brand. Each e-commerce website has different SEO needs and you need to devise an efficient plan to meet yours; after you have overcome the problems that most websites face on a regular basis. Here are just some of them:

1.   Poor Descriptions of  your Products: Product is the main selling point of any company, and not having a good description for the products can be a disaster. Each description needs to be unique and different from each other. If you plan on selling the product, you need to create completely unique descriptions for individual products. The usual problems with the product description include:

• If you are a retailer, your website might be using the manufacturer’s product description. You will need to create your unique description, and, and not rely on some ‘run of the mill’ points jotted down. The write-up should have the capability to lure the buyer.

• When you have different versions of the same product, and you have used duplicate content for the product. Each product has its USP, and your description should highlight that making it seem unique and different from the other similar ones available.  

• The product pages lack any content, or, might have minimal content.

2.   URL Structure is quite Poor: A default URL is always generated for each and every product page, which is produced and uploaded on your website. This is completely dependent upon the structure of your website. In most cases, the problem with the URL is that it looks bad or is difficult to understand. It might have too many extra characters, or use only characters making them unreadable. When the default URLs are generated with the help of CMS applications, they are neither keyword-friendly nor reader-friendly. These might be unique, but, will definitely alienate your targeted audience.

3.   Product Pages Lack Optimization: Most people are still in the researching phase of their purchase cycle, and hence broader keywords will help drive more traffic. So, you will need to ensure that the product descriptions and product pages have the broader keywords. You will need to optimize the pages for both targeted customers, as well as search engines. These are the basics of an unoptimized pages:

• Lack of product reviews

• Poor content

• Lacks in targeting the keywords

4.   Improper Homepage links: The homepage button is supposed to lead you to the root of the website, or what is called the homepage; the page that has links to all the products and other pages. Some websites, however, take you to another page and not the homepage. Without appropriate homepage redirect, you would be diluting link equity. This will definitely affect your SEO performance.

5.  Lack of SEM & SEO Collaboration: SEO (search engine optimization) and SEM (search engine marketing) have a tendency to not work together. Your website will have a lot to lose, when these two concepts fail to work together. When these two aspects fail to work together, the following scenarios happen:

• You lose out on big remarketing opportunities.

• You lose money from bidding on wrong terms.  

These are just some of the problems, and solving all of them will help you to create a perfect SEO strategy. Without this perfection, you might fail to gain any web visibility for your business and website.